Tweet Follow @s_kotnala 77th Episode. In many owner driven organisations, seniors getting a late night call is not something new. But here in this media organisation it was a habit. The promoters were more tuned to getting their work engine warmed up late. They were at their best late evenings. In fact for some of… Read More »
Tweet Follow @S_kotnala 70th Episode. Many answered my call to share some episode from their life in advertising and marketing, this is one of them where I am not in the picture. Back to 2006-2007. Post launch of two English newspapers in Mumbai, the fight for respectful second was still on. TOI (Times of… Read More »
Tweet Follow @s_kotnala Here is the good news for print that Sam Balsara presented at the recent Pitch Madison media projection. 1. Print is the largest media with some 42% plus overall share. 2. Difference between TV and Print has widened. 3. The growth in digital has come at the cost of TV more… Read More »
41st EPISODE some years ago, one of the larger regional newspapers went to PATTAYA for their annual incentive tour. The combined National sales team, marketing and other vertical heads like HR., Editorial, Circulation & production joined as observers. It is not rocket science, that when a predominately male dominated group lands at Pattaya, a visit… Read More »
38th EPISODE. One of my brightest juniors settled abroad, shares what I share with you today. It is completely her piece. I have used minimalistic creative license to patch-up at few places. Think she gave me that liberty by saying ‘okay. Trying to think through that episode quickly. I am sure you can expand these into a story 🙂… Read More »
