POLICY BAZAAR -Humorously associating death & insurance.
Insurance tends to avoid reference of death in its communication. Policy Bazaar moves leverages DEATH in its Life and health insurance ads.
Tag Archives: POLICY BAZAAR
SLICE OF DEATH ADVERTISING
SLICE OF DEATH ADVERTISING The only sure thing in life is death. Rest is just a probability. We appreciated ‘Slice of life’ (SOL) advertising, however, we rarely see brands leveraging ‘Slice of Death’ ( SOD) imagery and references. Death is all around us. Death is all around us. It is there in the newspapers, in… Read More »
