Controversial advertising- is that a media tool?
As usual, on Friday, I was having drinks with Vermajee, my friend, mentor and one of the sharpest brand consultant minds. The conversation began somewhere else and, between the second and third glass of whisky, it moved to brands, advertising and the increasingly blurred line between provocation and controversial advertising. “Do you think controversial advertising… Read More: Controversial advertising- is that a media tool? »
