Consumer Trends -Tier-II and III.
A different way to see the consumer trend in tier-II and III markets. The way their life is changing due to changes in the ecosystem.
Tag Archives: Tier-III
IT is now for the Radio Industry to take advantage of Phase-III auction
The third round of auction in radio is being seen as game changer. I personally fail to understand this euphoria. My faith in radio as a medium is a bit shaken, I am not sure about the situation in metro markets but suspect that it may only be slightly better. For, here is a media in… Read More »
Is the innovation in print dead?
The passionate print guy in me waited through the Navratra for some surprise. I have not seen, heard or read about any Innovation in Print for sometime. Print has moved from Basic innovations: Size, Shape, Position, stapling, sticking and false cover etc., no longer innovations to Technology-based innovations: Gatefold, Double gat fold, Central gatefold, Outer fold, Inner… Read More »
