Tag Archives: WIFE

The Eternal Beta Husband — and the Start-Up Wife

A witty, insightful piece comparing husbands to eternal beta products and wives to relentless start-up founders who keep upgrading, rebranding, and managing “Project Husband.” A fun read for marketers, couples, and anyone who believes all great products evolve over time.

WHAT’s WRONG IF THE BOSS COOKS

Another point of view on; THE INNOCENT SIMPLE TVC BY AIRTEL. I am happy to note that the spot is still on air. It demonstrates that the client is not spooked by criticism. And I appreciate it. Media, creative expert and social science adventurers have not been able to see how progressive the TVC is.… Read More »