THE COUNT
HTA days. Days of many interesting episodes.
This one is one of the simpler client- agency interaction episodes.
Client:………………………… MOTOROLA
Client representative: … RAHUL VERGHESE
Venue: ………………………. SURYA SOFITEL
Agency: …………………….. HTA ( 35 Jhandewalaon, Rani Jhansi Road)
Agency representative: SAMIR VERMA
Mute spectator: ………… SANJEEV KOTNALA
It was one of those meetings, where the client was questioning agency’s approach. And the agency was trying desperate measures to defend the same. Samir was leading an aggressive assault on client. A rare moment as far as the Samir’s work style was concerned. He would rather solve an emerging problem with glib talk and drinks. But this was not one of those daysSo, as a last ditch push – Samir opened his favourite assault weapon .
SAMIR VERMA
SAMIR : Rahul, you don’t see the point
RAHUL : What’s the point Samir ( and smiles- it felt that day he was teasing him)
SAMIR : Many brands in such condition have taken this approach.
RAHUL : Hmmmm
SAMIR : I can count 50 such examples on my finger tips
RAHUL : Count
SAMIR : Hmmmm
RAHUL : Waiting- ( opening his hand with one finger raised asking for the first example)
SAMIR : ITC
RAHUL : one
SAMIR : Levers, RCI
RAHUL waiting with 3 fingers raised
SAMIR : Hmmmm
RAHUL VERGHESE- LINKED IN
RAHUL waits
SAMIR : Air India
RAHUL : Four
SAMIR : Hmmmm
And it followed a big pause, there were no more examples that Samir could remember.
RAHUL : Samir, don’t try this stunt with me,. It does not work. Lets get back to the drawing board and hope that the agency comes back with a better solution.
Need less to say, the meeting came to an abrupt end. There was no customary drink session at the Bar of Sofitel that evening. We left the client’s office trying to think what to tell the creative.
……………… The names of the brands listed in Mr Samir Verma’s answers are for representative purpose and may not have been the actual names dropped ( listed) by him. ……………
OTHER EPISODES IN ADVERTISING AND MARKETING
● Thank You ● Rain Clause – I ● Lethal Combination ● APPETITE ● Puncture ● Adultery- the moment ● ASSET ● I am Sankar ● Introduction ● Time Bomb ● Small Tile ● Shoot Report ● Sardar Khush Hoga ● Shoot At Mud Island ● Kaali Peeli Picture ● Upgrade ● Juhi Effect ● Power Of Punjab ● Out ● Two More ● Eleven Minutes ● The Cherry Win ● The Presentation ● Black Gold ● Buffered ● Continue With Client ● Not Fired ● One Less Decision ● The Ghost Of 35 Rani Jhansi Road Jhandewalaon ● The Problem ● Imported Art Card ● Banyan Tree Agency
