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Sanjeev Kotnala
Perceptions adulterated with reality
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Whose Brand Experience Is It Anyway? AAP BEETHI vs JAG BEETHI.

BRAND EXPERIENCE- AAP BEETHI VS JAG BEETHI

Are reviews replacing reality and the brand experience? AAP BEETHI vs JAG BEETHI is changing our own experiences.

Category: ADVERTISING MARKETING Tags: AAP BEETHI, BRAND EXPERIENCE, JAG BEETHI, perception, REALITY

A CREATIVE CHALLENGE. That Could Save Lives. Can you crack it?

CREATIVE CHALLENGE- SAVE LIVES

A challenge to advertising professionals, strategists and creative thinkers: Can you build a campaign that persuades people to donate for stray dog care? No NGO. No client. Just a meaningful brief that could save lives.”/>

Category: ADVERTISING MARKETING LIFE BLOG Tags: CREATIVE CHALLENGE, DONATE, MILO KOTNALA, SAVE LIVES, STRAY DOGS

Education – the Highest-Return Investment Corporate India can make in CSR

EDUCATION CSR AND CORPORATE INDIA

Education is India’s highest-return CSR investment that Corporate India can make. A long-term commitment and partnerships can strengthen the nation’s future.

Category: ADVERTISING MARKETING LESSONS IN MANAGEMENT Tags: Corporate India, CSR, EDUCATION, NATION BUILDING

The Jantar Mantar CJP Paradox: Fully Informed Ignorance

CJP PROTEST JANTAR MANTAR

Facts are filtered through media, WhatsApp & algorithms; many of us live in ‘Fully Informed Ignorance ‘? CJP Protest at Jantar Mantar and accountability.

Category: LIFE BLOG Tags: AGITATION, CJP, FULLY INFORMED IGNRANCE, JANAT MANTAR

UNCERTAINTY: The Only Reason Life Is Worth Living.

UNCERTAINTY

We spend our lives seeking certainty, yet the only absolute certainty—death—is the one we fear most. A satirical look at why uncertainty makes life, business, marketing, love and hope worth experiencing.

Category: LIFE BLOG Tags: life, PREDICTIBLE, UNCERTAINITY

Vremajee Explains: Why Modi Draws Crowds Abroad?

Why MODI draws crowds abroad?

Why does PM Modi attract huge crowds abroad? Vermajee offers humorous, behavioural and branding explanations that go beyond politics.

Category: ADVERTISING MARKETING LESSONS IN MANAGEMENT LIFE BLOG Tags: PM MODI, VERMAJEE EXPLAINS, Why Modi Draws Crowds Abroad

CSR ROI Needs a New Metric: Nation Building, Not Corporate Convenience.

CSR ROI needs new direction

CSR cannot remain an annual compliance exercise. Corporate India must redefine CSR ROI through long-term investments that build education, trust, institutions and sustainable nation building.

Category: ADVERTISING MARKETING Tags: CSR ROI, LONG TERM, NATION BUILDING

SPORT- WHY DO PEOPLE WATCH OTHER PEOPLE PLAY?

Why people watch sports

Why do we watch sports? Vermajee explains why cricket, football, Wimbledon, golf and even wrestling keep millions glued to their screens. It isn’t really about the game.

Category: ADVERTISING MARKETING LIFE BLOG Tags: excellence, Sports, UNCERTAINITY, WATCHING SPORTS

DEV BHOOMI IS NOT A THEME PARK

Uttarakhand Tourism needs regulation—not endless expansion. Why Dev Bhoomi deserves preservation over commercialisation, and why today’s choices may permanently change its ecology, culture and spiritual identity.

Category: ADVERTISING MARKETING LIFE BLOG Tags: DEV BHOOMI, DIASTER, Uttarakhand

The SEVEN-HORSES frame: When Marketing sold me Prosperity Better Than The Bank.

SEVEN HORSES

Why did I finally buy the Seven Horse Pyrite Frame? A humorous look at brilliant marketing, influence, hope, prosperity and psychology.

Category: ADVERTISING MARKETING Tags: astrology, PYRITE FRAME, SEVEN HORSES, UNCERTAINITY
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