Category Archives: ADVERTISING MARKETING

Political Polarisation of Movies before Election.

You cannot ignore it anymore. Everyone can connect the dots. And though you may not be able to link it to the on-ground political aspirations and vote politics directly, it is on your face. The big screen has become more prominent and politically engaged. Political propaganda and vote requests before election is no longer restricted… Read More »

EMPOWERED MESSAGE of HAPPY  ENDING.

……………………………………. We cannot deny the fact that Gender disparity exists, and we have a long way to go for equality to even become realistically possible. What has taken centuries of creation will take a few generations to be wiped out. What is heartening is that we are moving there, and the new generation is seeing… Read More »

Taking Advantage: Chaiwala Business Mindset

It was not a crisis; however, sometimes, people’s responses on such a day can reflect a lot about their attitude and approach to life. It can demonstrate their approach to life, self-confidence, understanding of the situation and decision-making capabilities. Disruption of Cooking gas Supply on Monday for 1 lakh plus in Mumbai was one such… Read More »

EXPLORING THE FEELING – FIRST LOVE SECOND TIME. 

Love is an emotion – an unexplained attraction- an undefined force that is not just a Human experience. Many poems, songs, stories, cinema, and philosophical treatises have been written and crafted on the subject. Yet, defining love remains a complex and elusive endeavour. And the complexities multiply when it is the first love- the second… Read More »

Valentine’s day- Love be dammed

Valentine’s Day is when love purportedly descends upon the earth, transforming it into a world where genuine or dubious couples eagerly await the annual opportunity to demonstrate affection through materialistic displays of attachment. Meanwhile, singles retreat into the shadows, nursing their unrequited desires and cringing at the thought of their solitary status being laid bare.… Read More »

Untangling Umbilical Cord in Life and Brand Building.

During birth, the physical umbilical cord is ceremoniously cut. Still, the bond between mother and child remains metaphorically tethered by what we might call an “umbilical cord” throughout life. This intangible connection, though unseen, can be remarkably strong. It is often joked in India that, culturally, this umbilical cord is seemingly unbreakable in nature. However,… Read More »

A Family DIY IKEA Experience.

The IKEA experience is more than just assembling furniture; it is a fascinating, engaging experience reshaping how we perceive DIY craftsmanship. No doubt IKEA is changing the furniture space one piece at a time. DIY- Do It Yourself in furniture assembly is new to Indian customers. For us, fully assembled, no-nonsense furniture is the norm.… Read More »