Category Archives: ADVERTISING MARKETING

Cinema must self-regulate ad breaks.

CINEMA SELF REGULATION! Cinema must learn from other media and how self-regulation has helped to keep the Government intervention to a minimum. To a large extent, television, radio and print are self-regulated. Digital too is trying with new matrices, technology, transparency, and consumer freedom. The ‘Gold Standard’ is one such effort. ASCI on the other… Read More »

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8 Diwali Films that caught my eye.

HAPPY DIWALI. Festival time is advertising time. There are many region-specific windows of festivities like Bihu, Onam, Durga Puja, Holi, Makar Sankranti, and Kojagiri etc. Alternatively, the same festival celebrated under different regional IPR across regions. However, nothing beats Diwali as the festival of advertising nationally. Brands know festivals are the time to indulge and… Read More »

Catalyst makes to my list of 10 most recommended books to read

It took me time to pick ‘Catalyst: The Ultimate Strategies on How To Win At Work And In Life’ by Chandramouli Venkatesan. Reading it, I realised, I cover a lot of it in two of my workshops ‘Brand-I’ and ‘Re-Discover Yourself’, but from a different perspective. On the other side, I have that sinking feeling… Read More »

Sexual Harassment, Men Guilty Of Silence #MeTooIndia

Suddenly the unwelcome realisation has hit us. Social media is flooded with it. Don’t think that the malice of sexual harassment is beyond our belief. We just never spoken about it. #MeToo is gaining ground in India is an understatement. There is no surprise at the depth and width of this malice. Look at the list of predators.… Read More »

Juggernaut digital reading with my Rules.

Juggernaut, Digital Book Reading Vs. The Real Experience.  It is still taking me time. I am slowly getting there with help from Juggernaut. The Kindle-wielding population may not see what is exciting about this. It is just another app. I never liked reading books digitally. Somehow I miss the feeling that comes with holding a… Read More »

‘THE GUTENBERG GALAXY’- A good initiative by IAA

IAA LAUNCHES ‘THE GUTENBERG GALAXY’ “The Gutenberg – A Book on Case Studies in Print Advertising”  launched by IAA India Chapter aims to make a point. It has 24 print-centric case studies and 14 interesting articles. I appreciate the effort and the intent behind it.  I am biased as I failed to launch a similar… Read More »