Category Archives: ADVERTISING MARKETING

Advertising not the solution for UBER problems

THE CONSUMER SEEINGS THINGS DIFFERENTLY. My UBER driver has just cancelled the short booking. It is not the first or the last time. Last week the Uber driver at the last minute decided he was not interested in a ride to the international airport. I cribbed, I talked to the bot. I sent emails. All… Read More »

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Mafia at advertising associations in India

The ‘Mafia’ at the associations governing Media, Advertising and Marketing in India. “There is a mafia out there, and the dons play musical chair with understated self-appreciation and mutual admiration”. This was in the loud booming voice of one of the soon-to-retire industry senior.  It was not the first time I am listening to such… Read More »

Tata Sky fumbles with #HarSceneKaMazaaLo

Attempts to create Brand’s Unique creative style is a dual-edged sword. Every creative team dream to create a unique communication style deeply associated with a brand. Something so unique, it becomes the default signature style of the brand. It redefines brand tonality and the brand-consumer connect. However, creating a unique style of expression, tonality, storytelling… Read More »

Do Call-for-Entry campaigns reflect reality?

The call-for-entry campaigns may not be reflecting the true picture. In fact, awards will be better served if they concentrate on few other things to maximise differentiation, relevance and impact. The rising cost of entry, the controversies surrounding awards and the perceived value is forcing many agencies to evaluate their options of awards to enter… Read More »

Life is only worth living in a Beta Mode.

Life is crazy, demanding world of MAdTech professional; Media/marketing, Advertising, and technology. In addition to the pressure and demands of the organisation, there are many that are self-created. There are so many equations and variables to be balanced in an otherwise unpredictable environment. We live in a sea of uncertainties. There is with no assurance… Read More »

How brands converting second screen problem into an advantage?

How brands benefit from synchronisation their engagement on Twitter and TV? Most audiences engage with their mobile while watching television. There is always a second screen in play. This viewing pattern was earlier seen as a problem before someone decided deep-dive to understand the impact and use it to advantage. Recently after the hugely debated… Read More »

India Needs GDPR; Because A No Should Mean No.

Seeing the message ‘You have been unsubscribed’ gives that momentarily feeling of Moksha. You think you have won the battle against spams and personalised unwarranted e-mails. It is Maya, an illusion. The same domain rises like a phoenix and starts spamming you sooner than you can say ‘Om Namah Shivaya’. Visiting ant banking, insurance or… Read More »

Will the DVC’s help CEAT on talent front?

Is CEAT facing issues with its talent management? Or are there work culture issues? In the current recruitment market, candidates are worried about the choices they make. There are numerous unanswered questions before them. Everyone wants to know more about the organisational culture and values in detail. Most of company culture knowledge is a result… Read More »

Who to blame for SOCIAL Skew in creative awards win.

‘So we have a new agency of the year’… my chirpy greeting to an industry veteran while leaving Goa’s Grand Hyatt got an unexciting almost conversation closing reply  ‘You wearing a nice red shirt, and the jeans are good too’. I realised it was not a good subject to discuss. The dejection was complete.  The… Read More »