Category Archives: ADVERTISING MARKETING

Leadership lessons absorbed like a sponge

On the 72nd Independence Day, I am sharing a review of ‘SPONGE: Leadership Lessons I Learnt From My Clients’ by Ambi Parameswaran. I was thinking, how different the country could be if all of us behaved like the sponge. If like Ambi, we too could reflect on our mistakes and learn through our experiences. Maybe… Read More »

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D-Code, the digital review, format is the winner.

The Advertising Club calendar added D-Code, the digital review to its two existing properties Media Review and Creative Review in its annual schedule of events. It may be a late addition. However, the new format Ad Club adapted for D-Code was worth the wait. WE ARE GETTING THERE In the last two years, one must… Read More »

Guru Purnima, I learnt what I must not do.

I remember the moment on Guru Purnima. It was late at night.  I was returning from the IAA Leadership Awards. I had just popped in another chewing gum when I opened the winner envelope I have been holding tight. The 23rd winner. At IAA Leadership Awards last Friday, fourteen leaders were identified across categories and… Read More »

Best advertisements are unlike an Advertisement

Hyundai, celebration, When you just see a story unfolding before you. Thank you, Whatsapp. Otherwise, I would have missed seeing this beautiful, touching advertisement from Hyundai 20 year celebration in India. It ’s served on WhatsApp with a cleverly planted introduction that remained unchanged by the lazy forwarders. ‘Almost every advertisement depends upon half-nude females… Read More »

Sanju – An EFFIE WINNER – Movie Review

SANJU an EFFIE winner. Yes, I have a polarised view of ‘Sanju’ the movie. You need polarised reaction while sharing a review. You like it or hate it. The middle path or diplomatic talk is of no use to your readers. I loved the movie. And I can watch it again. Raju Hirani has once… Read More »

At least 8 reasons to celebrate Cannes 2018.

The 2018 Cannes Advertising festival, reporting a lesser number of entries and higher networking attendance is over. The powerful statements made by the speakers and the knowledge shared over drinks is slowly starting losing its impact. The social media post of short-term legal immigrants to Nice are becoming sporadic and slowly getting buried in the digital history.… Read More »

Mafia at advertising associations in India

The ‘Mafia’ at the associations governing Media, Advertising and Marketing in India. “There is a mafia out there, and the dons play musical chair with understated self-appreciation and mutual admiration”. This was in the loud booming voice of one of the soon-to-retire industry senior.  It was not the first time I am listening to such… Read More »