Category Archives: ADVERTISING MARKETING

Time for solidarity to save advertising

What could be the reason for me to ask for solidarity in advertising? I am a happy-go-lucky person. Very few things bother me. Mine is a life of peaceful co-existence within the highly competitive and inconsistent advertising –media-marketing industry. Nothing is permanent here. The brotherly love exhibited over drinks does not even last the hangover.… Read More »

Watch BiggBoss-11 the deadly social game

On 30th September 2017, while people were busy celebrating Dussehra, I was watching Salman Khan at the ‘BIGGBOSS-11’- set at Lonavala sending 18 contestants to BiggBoss House, where everyone of them will try to be the last one to leave. Today, it is two days old. There is no point hiding my addiction and love… Read More »

Sensitive To Stereotype & 1 last question to Ask.

I am not sure where this piece is going. It has unstated directions. It is in a flux, waiting for thought traffic to settle in my mind. No, I am not going to take the blame any more. We are a country of major differences, minor alignments, dramatic impressions and uncontrolled trolling and aggression. We… Read More »

BOOK REVIEW- ‘Unlock the real power of ideation’ by R SRIDHAR

Ever wondered, why at the end, there is not much to write about the ideation sessions happening every few days in the corporate environment. Why things don’t seem to move the way you want, even after taking every possible precaution and ensuring the participation of right people and great environment? Is it, the process or… Read More »

It is time to redefine and strengthen self-regulation by ASCI.

Marketers are rushing to court to protect their interest. Somehow, we don’t find that surprising. However, if it continues, government intervention and involvement may end the era of self-regulation. The game was always on. The wait was to see who will blink first. Everyone is taking sides. The arguments are more based on professional expectations… Read More »

It pays to strengthen perception, because it’s more real than reality

Good Interviews are addictive to watch. They have an uncanny ability to capture your attention. More so, when subject, subject matter or the interviewer is of your interest. There have been a few of these in the recent past. They have the power to break or strengthen an existing perception. Many times they force you… Read More »

FOUR SQUARE OBSERVATION- Collectivism. Patriotism. Excellence. Support.

SALUTE TO COLLECTIVE STRENGTH I want all to see this brilliant film by Ullash Chopra and team for Ambuja Cement. It is simple and minimalist. It has an apt location, casting, expression, music, build up and culmination with that timely intervention of a cloud. All the elements are brilliantly balanced and exploited for the intended… Read More »

What comes first, the verbal nail or the visual hammer ?

In her book ‘Visual Hammer. Nail your brand into the mind with the emotional power of a visual’, Laura Ries, takes her basic proposition and then hits it so many times in so many ways that the Nail does get deep into your mind. Yes, VISUAL HAMMER matters. I was wanting to read this book after… Read More »

DARKNET- the other side of digital highway !

I had my brush with Darknet (or Deepnet) by mistake on clicking some links that sent me on a trail that I quickly terminated. It was enough for me to ask Google Chacha for his advice. I have time and again thought about such a possibility, parallel universe, good vs evil, anti net, mysterious net… Read More »