Tag Archives: ADVERTISING

Mafia at advertising associations in India

The ‘Mafia’ at the associations governing Media, Advertising and Marketing in India. “There is a mafia out there, and the dons play musical chair with understated self-appreciation and mutual admiration”. This was in the loud booming voice of one of the soon-to-retire industry senior.  It was not the first time I am listening to such… Read More »

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Do Call-for-Entry campaigns reflect reality?

The call-for-entry campaigns may not be reflecting the true picture. In fact, awards will be better served if they concentrate on few other things to maximise differentiation, relevance and impact. The rising cost of entry, the controversies surrounding awards and the perceived value is forcing many agencies to evaluate their options of awards to enter… Read More »

Who to blame for SOCIAL Skew in creative awards win.

‘So we have a new agency of the year’… my chirpy greeting to an industry veteran while leaving Goa’s Grand Hyatt got an unexciting almost conversation closing reply  ‘You wearing a nice red shirt, and the jeans are good too’. I realised it was not a good subject to discuss. The dejection was complete.  The… Read More »

Don’t strangulate advertising with socially expectations.

Should advertising ONLY show what is socially acceptable?  I know, I could get trolled for my point of view and reminded of my commitment towards society. I will be chastised for lowering expectations from brands and the advertising fraternity – including clients, media and the creative teams. I appreciate brands with a more significant vision.… Read More »

‘MY GITA’ by Devdutt Pattanaik- Book Review

‘My Gita’ by Devdutt Pattanaik does not demystify GITA for a common person. It places his interpretation and understanding of multilayered discourse by Lord Krisha. It has taken me a long time to complete it. It is a tough book to follow, and you have to go slow digesting every framework presented in it, thus… Read More »

CONDOM AD RESTRICTION- I AM AS CONFUSED AS THE GOVERNMENT!

The government has done it again. Banned television channels from airing condom advertisement between 6am (Prayer Time) to 10pm (lights switch off time). The channels have been asked to strictly adhere to the provisions contained in the Cable Television Networks Rules, 1994. They have bulldozed into the decency of your mostly private life curtailing possible… Read More »

Gold Standard In Digital Advertising; No High Expectation

The digital industry ad sales is under tremendous focus and pressure. Fake clicks and counts are dominating with fake ads. It is too little too late. The advertiser and audience experience has worsened over time. The consumer is frustrated with the digital invasive advertising and has no where to complain. Hence, it is no surprise… Read More »

Time for solidarity to save advertising

What could be the reason for me to ask for solidarity in advertising? I am a happy-go-lucky person. Very few things bother me. Mine is a life of peaceful co-existence within the highly competitive and inconsistent advertising –media-marketing industry. Nothing is permanent here. The brotherly love exhibited over drinks does not even last the hangover.… Read More »

Sensitive To Stereotype & 1 last question to Ask.

I am not sure where this piece is going. It has unstated directions. It is in a flux, waiting for thought traffic to settle in my mind. No, I am not going to take the blame any more. We are a country of major differences, minor alignments, dramatic impressions and uncontrolled trolling and aggression. We… Read More »