Tag Archives: AMAZON

When Brands like KFC say Sorry…

KFC Said sorry to its customers in the UK with a Press Advertisement.   I am not a KFC fan. I only buy their Crispy Chicken Pakoda when kids in the family force me. However, I love DHL and its service. So, when I see KFC ‘chicken shortage’ fiasco in the UK entirely blamed on DHL, do I start… Read More »


FLIPKART – AMAZON- fight to own the hygiene factors

Original products, Timely delivery and return policy are three basic hygiene pillars of e-commerce success in India. Now we have the two leading e-commerce platforms Flipkart and Amazon trying to break the clutter and have strong brand association with these levers. Unfortunately, their collective din is not helping the case. In such a situation other… Read More »