The IPL thrives as a financial giant, yet on the field it behaves like a zero-sum game where outcomes balance over time. I explore unpredictability, the illusion of skill, batting dominance, and the risk of losing true competition.
IPL- Indian Premier League is no mere cricket tournament… it is festival where logic is suspended and personal brands perform.
Dream11 IPL campaigns have been a treat to watch and consistent in their approach. AAPKI TEAM MAI KAUN is another Brilliant AD.
Brands try to exploit IPL platform, however, the investment in the ad development and craft is not on the same level.
IPL. is on and the brands don’t seem to exploit the opportunity well enough. Who is to blame, brands- creatives or the strategist.
25th April 2021, New Indian Express the newspaper in south of India announced discontinuing the IPL coverage. Are they right. What do people feel?
Can IPL follow SUPERBOWL? The kind of frenzy Super Bowl generates on social media on Indian timelines, it will be safe to presume that it is one of the most followed sporting events within the advertising-marketing fraternity in India. Everyone seems to experience, read and comment on the TVCs that the brands especially preview at the… Read More: Will IPL ever become Indian Superbowl? »
Tweet Follow @S_kotnala February 16 was an iconic day in the short history of IPL and for an Idea called Yuvraj. A player discarded by the Indian selectors. A decision that saw polarised reactions. A decision much debated and challenged among his fans and distractors. Yuvraj is not some unknown entity. He is the… Read More: IDEA PREMIER LEAGUE »
The Indian Premier League or Cricket World Cup is a choice or problem for a few brands. You either have money to splurge on both tournaments or you don’t. Those who have money either have a campaign to run or they don’t. And brands with money and campaign, it is only the rate and ROI… Read More: IPL A BETTER BET »
The IP season is on and what better than an episode out of HTA Cricket. HTA as the leading agency in Delhi was much into cricket. There are stories of Denis Joseph bowling a beamer to a client or Shankar Rajan playing a sedate inning. One person who may be given the credit for keeping… Read More: OUT »
