Tag Archives: ASCI

Advertising chasing new scapegoats- Celebrities.

The ASCI code for  ‘Celebrity in Advertising’ is something I fail to understand. As per national  tradition, certain highly influential people, business leaders, religious leaders, politicians, government functionaries, Bureaucrats and people like doctors, authors, activists and educationists have been treated with kid gloves. To me, any such guideline must cut across all segments and not… Read More »

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This Dassera, Burn the Ravana Within

On Friday,  we will celebrate Dassera, a festival of good prevailing over evil. This  day Rama killed Ravana, the demon with 10 heads, the most learned man of his time but a symbol of evil. Calling out the hidden professionals; the Rama within you to finish the new Ravana thriving in our industry. The power… Read More »

SELF REGULATE OR BE REGULATED

First published in mxmindia.com on 3rd September. F.N0. N-4407/10/2014-BC-1 dated 21st August 2014. Govt of India, I&B Ministry. Shastri Bhavan. Government intervenes to help ASCI (Advertising Standards Council of India) ensure channels do not telecast banned ads. A reason to rejoice for consumers. But a clear signal to the industry. REGULATE OR BE READY TO… Read More »