Tag Archives: Coke

Tata Sky fumbles with #HarSceneKaMazaaLo

Attempts to create Brand’s Unique creative style is a dual-edged sword. Every creative team dream to create a unique communication style deeply associated with a brand. Something so unique, it becomes the default signature style of the brand. It redefines brand tonality and the brand-consumer connect. However, creating a unique style of expression, tonality, storytelling… Read More »

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Coke’s Diversity Vs Pepsi’s collectivism.

How Pepsi and Coke celebrate Diversity or collectivism This Superbowl, the two cola giants; Pepsi’s Generation and Coke’s diversity communication remained tethered to their DNA and polarised interpretation of audience. “When all’s said and done, all roads lead to the same end. So it’s not so much which road you take, as to how you… Read More »

How coke InNoWait’s and AMPLIFIES

The world is fragmented more in its media space than in its like and dislikes. The consumer touch points have been multiplying exponentially. The attention span is decreasing at an alarming rate. However, the global village allows you to pace your activity. A delta movement (not momentum) can be amplified across the globe to the… Read More »

ONE LESS DECISION

Pitch  campaigns are  magical. They are expected to be strategically aligned in sync with the brand vision. They are said to be  exercise in cautious passion and deep rooted consumer understanding – derived out of some hastily put-together Group discussion and Dipsticks. Unfortunately lot of EGO and DESTINEY rides these campaigns. Shortage of time between… Read More »