Everybody jokes about receiving Soan Papdi, yet the boxes keep selling every Diwali. Explore the Soan Papdi Paradox through a Friday-evening conversation with Vermajee on consumer behaviour, gifting economics and why what people say is not always what they buy.
This year’s quiet Diwali feels refreshingly peaceful—have brands finally stopped preaching how we should celebrate?
Diwali- festivals of light, celebrated as welcome of Raja Ram in Ayodhya! Right. Or are there other reasons to celebarte. Mythology. Muhurat.
Sometimes, you get to experience a lot of advertising campaigns that you love, making you think that advertising is in a happy state.
So, in less than a month, Tanishq takes down another ad when trolled on social media. What’s wrong? How can brand be so insensitive?
Cadbury Diwali ad supports local retailers badly affected by Covid. It is AI based Data Driven ad gone viral! Right Intent Bad execution
Following Diwali , Balipratipada, Padwa, Govardhan Puja , Vishkarma Puja are celebrated in the next two day. Know the story with them
HAPPY DIWALI. Festival time is advertising time. There are many region-specific windows of festivities like Bihu, Onam, Durga Puja, Holi, Makar Sankranti, and Kojagiri etc. Alternatively, the same festival celebrated under different regional IPR across regions. However, nothing beats Diwali as the festival of advertising nationally. Brands know festivals are the time to indulge and… Read More: 8 Diwali Films that caught my eye. »
