Tag Archives: e-commerce

FLIPKART – AMAZON- fight to own the hygiene factors

Original products, Timely delivery and return policy are three basic hygiene pillars of e-commerce success in India. Now we have the two leading e-commerce platforms Flipkart and Amazon trying to break the clutter and have strong brand association with these levers. Unfortunately, their collective din is not helping the case. In such a situation other… Read More »

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Talent drought, biggest nemesis of digital and e-commerce

A fairly senior advertising professional in the digital part of a well-respected advertising agency made an observation. Last month, he pitched to a hugely funded e-commerce business.  He had nothing against the fairly half-his-age fresh professional sitting to comment and decide on his strategy and approach. He respects their approach, passion, ambition, ideas and a… Read More »