Tag Archives: GOOGLE

Collective guidelines to monitor Alternate Intelligence!

It is a question of time before collective thinking helps Artificial Intelligence to spiral into true Alternate Intelligence. Uncontrolled it may give rise to new age Bhasmasura. Google, Facebook and other rich big data platform monitoring your digital impression are becoming too powerful. They know you and can predict your behaviour a lot better than… Read More »

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#DoYourBit to control the Digital Faultlines.

If one starts framing the digital faultlines of fake news and offensive content, one sees the impossibility of the task. And here I am not referring to the Dark Net. Nevertheless, a solution must exist. Human memory is short, and the default reaction is to forget and forgive. However, the marketing memory is based on ‘Law… Read More »

Gold Standard In Digital Advertising; No High Expectation

The digital industry ad sales is under tremendous focus and pressure. Fake clicks and counts are dominating with fake ads. It is too little too late. The advertiser and audience experience has worsened over time. The consumer is frustrated with the digital invasive advertising and has no where to complain. Hence, it is no surprise… Read More »

DARKNET- the other side of digital highway !

I had my brush with Darknet (or Deepnet) by mistake on clicking some links that sent me on a trail that I quickly terminated. It was enough for me to ask Google Chacha for his advice. I have time and again thought about such a possibility, parallel universe, good vs evil, anti net, mysterious net… Read More »

Return of the STEREOTYPED MOM!

Nothing has changed. Women empowerment and all. The situation is much different than what the advertising fraternity will want us to believe. In some Hindi film, there was a dialogue, ‘Yeh saala itna kameena hai ki apni maa ko baych kayega’. No, we are not that bad, but we still  overtly trigger desired  sentiments and… Read More »

Media needs makeover in Visually Digital World

One of my friends not from advertising and media world was working on a presentation for his Senior Vice President. A part in it dealt with the current status and future trend in the media and entertainment scene in India.  Somewhere, he decided to bring it alive pictorially in the digitally visual driven world. Once… Read More »