Tag Archives: IAA

Its time, you UNCAGE books from your collection.

Are there books caged in your bookshelves. Are there books that you will never read or refer again? I fail to understand why book lovers cage books when they can UNCAGE BOOKS so that others could also enjoy reading pleasure. By keeping books displayed like trophies in graveyards called bookshelves, we do not do justice… Read More »

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‘THE GUTENBERG GALAXY’- A good initiative by IAA

IAA LAUNCHES ‘THE GUTENBERG GALAXY’ “The Gutenberg – A Book on Case Studies in Print Advertising”  launched by IAA India Chapter aims to make a point. It has 24 print-centric case studies and 14 interesting articles. I appreciate the effort and the intent behind it.  I am biased as I failed to launch a similar… Read More »

Guru Purnima, I learnt what I must not do.

I remember the moment on Guru Purnima. It was late at night.  I was returning from the IAA Leadership Awards. I had just popped in another chewing gum when I opened the winner envelope I have been holding tight. The 23rd winner. At IAA Leadership Awards last Friday, fourteen leaders were identified across categories and… Read More »

Mafia at advertising associations in India

The ‘Mafia’ at the associations governing Media, Advertising and Marketing in India. “There is a mafia out there, and the dons play musical chair with understated self-appreciation and mutual admiration”. This was in the loud booming voice of one of the soon-to-retire industry senior.  It was not the first time I am listening to such… Read More »

IAA SUMMIT KOCHI : Mini AdAsia but better

Tweet    Follow @s_kotnala The International Advertising Association India Chapter’s Silver Jubilee Summit ended at Kochi with a bang. It was almost like a mini-AdAsia, but with much better content. All sessions were rich in content and context. They referred often to global examples, but the talks were tailored to the Indian experience and relevance. The… Read More »

Comparing apples with oranges. Why you must compare Goafest with Kyoorius.

It is bound to happen. And my telling otherwise is not going to help. Comparisons are inevitable. The industry remains divided between the two. No one has taken sides. They are waiting and watching further development.  Will they become two iconic award properties? Will Kyoorius replace Goafest? Will delegates attend both or will they sacrifice… Read More »

Do we need a regulatory body for Industry Associations In India

Time For AMMAAI; Advertising, Marketing & Management Associations Authority of India It takes two to tango. If you and the Trade Association (TA) are not serving each other’s interest then we need AMMAAI. Most likely, you are a member of one of the many associations. It is equally likely that you have missed events /meetings… Read More »

IN JEST: SIR MARTIN ‘S 7 SECRET STEPS FOR ENCOUNTER WITH ARNAB

MARTIN Vs ARNAB promises to be an interesting Reality Shadow Boxing Show. Live today at 3:30pm at ITC Grand Central, Lower Parel. Mumbai.   Sources in WPP and IAA requesting anonymity tell us: “A lot went into ensuring Sir Martin Sorrell (SMS) 69, CEO, WPP to agree to converse with Arnab Goswami (AG), the 9pm… Read More »

SOMEWHAT SERIOUSLY : MARIN BEATS ARNAB 7-4 : IAA CONVESRATIONS

Thank you IAA for making it possible. One can see why the IAA India Chapter won the most active IAA Chapter award recently.   Sir Martin Sorrell (SMS) gave a basic course in TACKLING Arnab Goswami (AG). From the world GO, SMS opened with Cricket stating that it seems MSD seems to be a captain… Read More »