Sometimes you see advertising touches your heart, many times, it has to work really hard to stir an emotion and mostly there is nothing new in it. Here are three examples doing just that. The Kerala floods have been a nightmare and a warning in many ways. As the water recedes and rebuilding starts, it’s… Read More: Advertising. Good. Naughty. And nothing new. »
There is not much to substantiate, but I fear news media credibility in the second most trusted nation* has taken a beating. It may be just at the edge ready to give politicians a run for bias and distrust. Social media is surely (not suddenly) becoming the media of trust. WOM was always more credible.… Read More: News Media. Credibility At Risk. »
It is bound to happen. And my telling otherwise is not going to help. Comparisons are inevitable. The industry remains divided between the two. No one has taken sides. They are waiting and watching further development. Will they become two iconic award properties? Will Kyoorius replace Goafest? Will delegates attend both or will they sacrifice… Read More: Comparing apples with oranges. Why you must compare Goafest with… »
If you hear audiences crib and promise they will not be watching TV next year on Dec 31, you know they are lying. They have said it many times before and will say again, but on December 31, 2015, the magic screen at homes will be alive with dead programing. It’s a new problem that… Read More: Will New Year Eve Programming will ever be exciting on… »
I blinked at the sun warming my body and tried to soak in the surrounding… I was in Delhi to attend ADASIA the 27th Session being held at Darbar Hall, Taj Palace, New Delhi. I had registered at the counter on first floor and taken the escalators down. Caught on a few friends, smoked leisurely… Read More: THE PERFUME »
