Tag Archives: PR

You only arrive when you are AMUL-ed!

I am not sure, if anyone else has ever used the term Amul-ed as Atul Kasbekar did in his lovely tweet of success. Even Big B has commented earlier that ‘My films on Amul Hoarding mean public endorsement’ but the word Amul-ed was not coined then.   It’s the power of concept that leads to treating of… Read More »


CSR: the marketing tool to leverage Internal force with a brand synergistic act

Corporate Social Responsibility or CSR is not a new thing for Indian culture. It has been present in one form or another through ages. Remember how the Jodhpur Palace was created. It was made so that the proud Rajasthanis who would not take alms, could work during famine and earn from the king. CSR seems… Read More »