Red Label- Chai Pe Social Charcha
RED LABEL on the World social Media Day raises a toast to the humble tea- the original social network of the country- the humble tea. Does it benefit the brand?
Tag Archives: red label
Cause Marketing – at your own risk.
Times have changed. The filters have changed. The way one interacts with advertising itself is changing. The country’s cultural fabric and tolerance levels are changing. In this scenario, one can understand the trolling of some of the brand’s cause marketing-led communication on social media. Case in point HUL Surf Excel (Daag Acche Hai –Holi) and… Read More »
