SIXTY PLUS- A vibrant senior segment wanting to be understood.
Marketers may ignore Senior Segment at their own risk. It is more vibrant and waiting to be understood and served.
Category Archives: ADVERTISING MARKETING
Wonderful Pattaya ADFEST 2025 Young Lotus & Fabulous Five
ADFEST 2025- another edition of my favourite award show at Pattaya. And there are reasons for it including the Young Lotus and Fabulous Five.
Why one must take APRIL FOOL pranks by brands SERIOUSLY.
Every year, brands create April Fool’s pranks, which are nothing but prototypes of the future before time. Ignore them at your own risk.
The Tea Stories- things happen on tea.
Tea brands in their communication been telling great stories that are based on reality and very relatable- yet pushing their message.
Call a Maid by any other name. Nothing changes
Urban Company launched INSTA MAID and under pressure changed the name to INSTA HELP- that changes nothing. But things will change in future
The Fine Line Between Collaboration and Collusion. Media raids.
Media raids by CCI may be the tip of the iceberg. They point out possible unethical practices that have been a source of rumour in the industry.”
Bigger isn’t always better—sometimes, it’s just louder.
Numbers can influence and create perceptions. Mostly, it is presumed that bigger is better- but is that true?
Dream11. Aapki Team Mai Kaun? Confluence Of Cricket & Bollywood.
Dream11 IPL campaigns have been a treat to watch and consistent in their approach. AAPKI TEAM MAI KAUN is another Brilliant AD.
Predicting Trends: The future, while uncertain, is undeniably exciting.
Predicting trends and future scenarios is interesting and educative in its logic. Here are wild predictions by Class of ’87, IIM Ahmedabad.
Online Service Aggregators Limited Liability: Time for Regulatory Intervention
The online aggregators hide behind terms and conditions and the classification of being intermediatory. As a result, the user gets just a refund and is not compensated for failure and deficiency in service. There is need of regulator coming in to change the landscape
