Category Archives: ADVERTISING MARKETING

PLEDGE – Active change agent?

A Pledge is such a simple device, can brands use it as an active change agent and for commercial benefit? What must be done?

Singham again remains true to its core while innovating with Ramayana as inspiration. More than a movie- it’s a masterclass on franchise management.

Rituals, practices, and symbols are the prime drivers of a religion and its beliefs. The Hindu religion is now reawakening to protect its identity.

Brands fail to be purpose-led when they try too hard to associate what may not be their core or hold to something they picked in research.

Nothing changes when we try to change everything and that is what is the status on improvement for women in the workplace. India report.

5-star hotels are taking a positive step in offering pet-friendly stay options. IHCL SELEQTION is one such experience.

Here is a take on best brand communication on teachers’ day and a call to expand our outlook beyond teachers at school.

IAA INDIAA AWARDS add a new perspective and freshness to India advertising. ere watch the winners and decide if the awards are unique

Intuition is based on a vast library of past experiences and knowledge. Listen to it. Here is what you can do to sharpen your Intuition.