Category Archives: ADVERTISING MARKETING

Year End Reflection- How clear and full is Your Brand Glass?

Brand custodians, don’t worry about how full your brand glass is. The important thing is what is in the glass and how you leverage it.

As the year comes to a close, trends and predictions will cloud the content space. So, brands should ride the wave at their own risk.

Sometimes, you get to experience a lot of advertising campaigns that you love, making you think that advertising is in a happy state.

A Pledge is such a simple device, can brands use it as an active change agent and for commercial benefit? What must be done?

Singham again remains true to its core while innovating with Ramayana as inspiration. More than a movie- it’s a masterclass on franchise management.

Rituals, practices, and symbols are the prime drivers of a religion and its beliefs. The Hindu religion is now reawakening to protect its identity.

Brands fail to be purpose-led when they try too hard to associate what may not be their core or hold to something they picked in research.

Nothing changes when we try to change everything and that is what is the status on improvement for women in the workplace. India report.

5-star hotels are taking a positive step in offering pet-friendly stay options. IHCL SELEQTION is one such experience.