POLICY BAZAAR -Humorously associating death & insurance.
Insurance tends to avoid reference of death in its communication. Policy Bazaar moves leverages DEATH in its Life and health insurance ads.
Category Archives: ADVERTISING MARKETING
LoveDepot – Sex Toys and Pleasure – Your Choice & Control
TTK launched D2C for Sex Toys- lubes- and other items for sexual pleasure and fulfilment. Now get them at home.
ALIGNING THE BRAND CHAKRA
A simple Brand Archetype and personification exercise across stakeholders led to Brand Chakra and need for its alignment.
The nation can ill afford Violent protest.
The nation has seen episodic violent protest over every Government policy announcement, something it can ill afford. So what is the solution?
ASCI Guideline pe Guideline pe Guideline.
There are enough ASCI GUIDELINE to help self regulation of advertising in india, but the no robust implementation. And that is my issue with these guidelines.
The Magic Eye Peep Hole Barrier
we all want a MAGIC EYE- that can give us confidence and tell us of certainties in life- but then it is not a reality.
Missing ‘Call to action’.
Call To Action used to be an integral part of traditional media advertising. However , nowadays, it is missing in action . Though it is very much present in Digital assests.
CRED – Well Bowled Ravi Shastri
CRED Ravi Shastri ad in another of the clutter-breaking crazy. Suddenly, the format and the style started making sense. Is there something to learn from CRED.
To Last Of The Award Ads. Long Live Awards
The award wins are no longer amplified by advertising the fact. Maybe we have seen the last of the award ad – but not the awards. They will remain till there are clients and agencies.
The Perfume – short story
Her perfume he recognised after so many years, something she has forgotten in his bachelor pad and he still had it with him.
