Category Archives: ADVERTISING MARKETING

Longlive Goafest

Goafest 2022- the first time I am not attending the event. Here are a few things from past editions – How Goafest has changed through time.

IPL. is on and the brands don’t seem to exploit the opportunity well enough. Who is to blame, brands- creatives or the strategist.

I am faced with a dilemma. Should I attend Goafest2022 and give the unfinished story that started in 2016 a formal closure.

To stand out brands need creative Clutter Breakers, if strategically aligned they help amplify the message and create brand associations.

The Kashmir Files- a movie that leaves you shaken and stirred. Raises more question than answers. And this delivers on its objectives.

Holi- Daag and detergent a perfect recipe – think it been stretched by Surf for far too long with DAAG ACHE HAI- Needs to be rejuvenated.

Women’s day. There have been changes but small and too slow. A societal change requires Individual action. What been your contribution.

Adidas sports bra campaign featured 25 pairs of nude breasts. It created a polarised reaction- but the brand handled it well. Learnings.

Tea Brands in past have collectively shared hard hitting mind body soul awakening communication, missing their impact this election.