Brands have an opportunity to remake repurpose earlier communication that is relevant today. Be it gender role reversal or re-contextualising. Sometime it can get so much buzz and sometime you could be trolled for it. So, which ads would you want remade
ASCI never question media- it is the advertiser and the agency. However in case of Native advt or advertorial print is an equal partner. Is print not the biggest media to be questioned and self-regulated. What about Government ads – are they more equal than others in the eyes of ASCI
Indian advertising has not much leveraged the scenes from iconic Indian movies. Here are two good example of perfect fit.
Print the traditional media enjoys huge trust, but it has been eroding for some time. Will the TOI campaign work magic? And can a B2C campaign work on B2B front.
Consistency and relevance- is key to this SURAKSHA thought that GULF OIL leverages during RAKSHABANDHAN. Here is whats happening
Olympics and the brands trying to leverage the achievements has given moment marketing a flip. Now brands have to be extra cautious and creatively smart to exploit such opportunities.
Will something really change. Or we as usual, will forget this Olympics after a few days. Maybe if you read this on 11th august 2024- things would not have changed much
MENTAL HEALTH is in focus. Celebrities in cinema and sports have come forward. It still remains unaddressed in advertising marketing.
Mirabai won a silver at the Tokyo Olympics for India and said, she would want to eat a pizza. A brand full-filled her wish. Good Brand Marketing
The way we have been treating out high performers in the Tokyo olympics makes a statement. It is wrong and we all know it
