Category Archives: ADVERTISING MARKETING
Read SIGNALS – To understand the Economy and markets.
Signals are everywhere and an early observation and interpretation can help us understand and better navigate the economy sop says Dr Pippa Malmgren in the book.
HR- what about a Bigg Boss offsite?
what about a BIGG BOSS type offsite? It has everything that a corporate would want and look forward to with enough flexibility to adapt.
This Dussehra, Burn the FAKE EXPERT Within.
Within each of us there is a Fake Expert wanting to come out at the slightest provocation. Kill the fake expert, thus Dussehra.
Leverage the right brain creative elements in Radio.
The 6 take-outs and action lines from the research ask to leverage the right brain creative elements for effective radio advertising.
Bharat and India – name choices to coexist in a hybrid model.
There is a debate on the possible name change from India to Bharat, whereas both the names can continue to coexist in a stable hybrid model.
Kalyan Jewellers scores on I-Day. What next?
Kalyan Jewellers Independence advertisement was a welcome relief. It led you a wrong way and then had a bit expected twist at the end.
ASCI Academy: Knowledge Is Not enough for compliance.
To make people adhere to the ASCI code, it has opened ASCU ACADEMY to spread awareness digitally, physically & hybrid models,
Are you responsible for the non-secular Indian Advertising?
Someone watching Indian advertising is bound to see India as a non-secular Hindu state. The problem is big and growing by the day.
How Indian advertising stereotyped Yamraj – the lord of death.
Lord of Death- Yamraj has been stereotyped in Indian advertising, often presented in a comical trivial context.
