Category Archives: ADVERTISING MARKETING

Should the dominant archetype and persona gap of employees not worry you?

The employee wears different mask and are perceived as different archetype by the stakeholders, should that really worry you?

Is being purpose-led that important in life and business? Should you discover or force a faked purpose for advantage?

My annual wish list revolves around advertising, marketing, media and life. is a long one and it has hardly changed through the years.

A different way to see the consumer trend in tier-II and III markets. The way their life is changing due to changes in the ecosystem.

We need to normalise our behaviour when we meet and interact with people with disability. We must not judge them and their life.

Zulu Kilo Alpha from Canada is an agency with attitude and clear thinking on many Industry practices. Working there could be an experience.

In ‘ALL THE WORLD’S A STAGE’, AMBI PARAMESWARAN simplifies PERSONAL BRANDING using the conversation among friends during the reunion

People still watch a MOVIE, but it is no longer an event that is a memory milestone for the audience. The emotional connection is missing.

Some brand Festive advertising work the way it should- without touching on religious rituals and practices but being inclusive and celebratory.

Time and again, during the festival period of collective celebration, brands repeatedly question Hindu Rituals and belief