Category Archives: ADVERTISING MARKETING

Cadbury; The Digital Corporate Baba Ka Dhaba.

Cadbury Diwali ad supports local retailers badly affected by Covid. It is AI based Data Driven ad gone viral! Right Intent Bad execution

Should brand purpose help in a purposeless world?

Brand-purpose is the new marketing mantra. Will the consumer prefer a brand with a Brand Puprose over one that delivers brand-promise?

How to decide the number of ad films in a campaign?

Brands make multiple TVC/DVC (hence referred to as Ad films) to engage their audience and deliver the message. They are mostly various expressions of the same idea. So, how many Ad films should the brand make? Or How does the team decide how many should be made? Or Why to create a series of Ad… Read More »

TANISHQ- Intent does not count in a troll defined world.

TANISHQ fearing the safety of its employees and stakeholders has withdrawn its TVC EKATVAN that was heavily trolled. Was there anything wrong?

Jack wants to make it count while IKEA offends ZED

Jack Daniel new ad wants you to make it count- some perceptual issues there. But IKEA hurt Hindu feelings – or so claims someone called ZED!!!

Newspaper- Time to exploit opportunity.

Every newspaper is trying multiple strategies to be counted in the media game. Some of them work some don’t. Read what Vermajee has to say!

Tourism- time to build with Domestic Travellers.

Travel, hospitality and tourism has been badly hit with Covid-19. Now is the time when we must focus on domestic travellers

Brands Must Go “All In’ This Festival Period.

We are living in a coronavirus dictated economy. The festival period in October-November is a time to act for the brands- Go all-in, it is now or never.

‘Here Today Here Tomorrow’ -Book Review

Here Today Here Tomorrow is about possibilities & provocation. 5 stories create different uture with an interplay of human emotions.