Category Archives: ADVERTISING MARKETING

Blame Brands for missing IPL Opportunity.

IPL. is on and the brands don’t seem to exploit the opportunity well enough. Who is to blame, brands- creatives or the strategist.

I am faced with a dilemma. Should I attend Goafest2022 and give the unfinished story that started in 2016 a formal closure.

To stand out brands need creative Clutter Breakers, if strategically aligned they help amplify the message and create brand associations.

The Kashmir Files- a movie that leaves you shaken and stirred. Raises more question than answers. And this delivers on its objectives.

Holi- Daag and detergent a perfect recipe – think it been stretched by Surf for far too long with DAAG ACHE HAI- Needs to be rejuvenated.

Women’s day. There have been changes but small and too slow. A societal change requires Individual action. What been your contribution.

Adidas sports bra campaign featured 25 pairs of nude breasts. It created a polarised reaction- but the brand handled it well. Learnings.

Tea Brands in past have collectively shared hard hitting mind body soul awakening communication, missing their impact this election.

Brands try to be witty and humorous. At times messages have double meaning but then the double meaning lies in the mind of the audience.