Who is to really blame for the MEDIA TRIAL?
MEDIA TRIAL happening in the SSR murder/suicide case. Who should take responsibility for Media trial and its impact on the case?
Category Archives: ADVERTISING MARKETING
Judging communication Differently.
It is so easy to find fault with something one is not associated with. We must manage the way you judge the communication. it should be in totality.
A consultant always sees opportunity.
Consultants have a positive outlook. They are not easily upset with problems because they see them as an opportunity- for which they are prepared
Consultant- Loyalty to Brand & Dharma for Management.
Consultant loyalty is with the brand. Management should be told of their Dharma in the market place. In the end, there is a problem and a consultant.
The consultant must choose the battles to fight
Consultant meeting the agency and Babujee on ZOOM. New tricky space to defend position and choosing the right battles to fight- professionally. ONE MUST WORK FOR THE BRAND AND ENSURE THAT EVERY TEAM MEMBER IS ALIGNED TO THE ULTIMATE GOAL.
Saif – Kareena Vectus water tank romance!
Vectus water tank and piping solutions TVC Saif-kareena romance has been ripped apart by senior advertising professionals. Is that right think to do? Brands start small, make mistakes, learn and evolve with time.
No solution to Idea Shopping & Plagiarism with pitches.
When agencies are willing to make free unprotected pitches in anticipation of future assignments- should you be surprised with inspired idea shopping and plagiarism.
Use Mask. stop COVID-19- NITI AAYOG
Mask is the defence against spreading of COVID-19. Unfortunately people have different ideas. Here is the Niti Aayog digital posts pushing for use of masks.
It is not FAIR to just change the name.
Suddenly FAIR is the new FOUR LETTER WORD. After BLM everyone thinks to stop using FAIR in product name and promotion is the solution. It is just not fair.
Is GILLETTE Close Shaving Brand Purpose?
Brand Purpose is the new advertising mantra in this generation. However, brand have been more opportunistic than true to the purpose. Gillette No Different
