TATA PLAY SAYS TATA TO SKY.
Tata Sky changed its name to Tata Play and to communicate they produced very entertaining and engaging films with Saif and Kareena.
Category Archives: ADVERTISING MARKETING
SKORE SCORES WITH NOTHING
Condom brands been fighting the Thinest battle- which is expected to enhance pleasure. Skore now scores with its thinnest condom- NOTHING
Researching Research for a Doodle.
Sounds funny, Researching Research for a doodle, but that’s what I did- and it threw some really surprising inputs and images.
A GOOD STORY ATTRACTS SUPER-SPREADERS
A successful brand story in addition to being in engaging and interesting attracts super-spreaders, who multiply the results
The Only Trend in 2022- Uncertainty.
2022 brings with it more chaos and uncertainty. Tough to identify trend for early warning to help or to exploit.
Business Opportunity – Pet-friendly travel
Pets are family members. Travelling experiences with then ranges from Pet tolerant to allowed to friendly. Is there an opportunity.
Can media brands help the suffocating audience?
It is suffocating when a brand over dominates and shouts at the audience from every possible opportunity. Can media brands help?
Are Brands alive to GEN-S Potential?
GEN-S is growing. They have the money- time. And the brands are still to strategically focus and approach this largely untapped segment. And soon they are going to be the game changers for many categories.
Brand Signature Move – Audio Video Hammering.
Brands like dancers have their signature move that sets the tone. The brand can use them as verbal nails and high visual hammering.
TIME TO RETHINK- GAMBLING RESPONSIBLY.
The government is known to act slowly and is constrained by the operating laws. Most of the time, the government tries to manipulate, control and at times ban the consumption of things that are addictive or can lead to addictive or polarized behaviour. Things that may be against the moral and ethical fabric of family… Read More »
