Brand Signature Move – Audio Video Hammering.
Brands like dancers have their signature move that sets the tone. The brand can use them as verbal nails and high visual hammering.
Category Archives: ADVERTISING MARKETING
TIME TO RETHINK- GAMBLING RESPONSIBLY.
The government is known to act slowly and is constrained by the operating laws. Most of the time, the government tries to manipulate, control and at times ban the consumption of things that are addictive or can lead to addictive or polarized behaviour. Things that may be against the moral and ethical fabric of family… Read More »
21 Dilwali observations threatening to become trends.
Business is catching and exploiting the trends earlier than others. Here are some observations threatening to become trends worth watching
Suffocating Brands in a polarised country.
Brands have been trying to connect with the audience. The audience is divided and seems the brands are no longer in touch with the audience.
Life Insurance can be humorously logical.
Life Insurance companies miss an opportunity to be humorously logical and maybe more effective than just being informative and educative.
UpGrad gets it right with UpGrading Online.
Ads of UpGrad about UpGrading career prospect with online education. They clearly address current perception & present believable alternative.
MUTATION of KANYADAAN by MANYAVAR
Strategic REMAKE of ads.
Brands have an opportunity to remake repurpose earlier communication that is relevant today. Be it gender role reversal or re-contextualising. Sometime it can get so much buzz and sometime you could be trolled for it. So, which ads would you want remade
Asking ASCI. Mandate, Policies and equality.
ASCI never question media- it is the advertiser and the agency. However in case of Native advt or advertorial print is an equal partner. Is print not the biggest media to be questioned and self-regulated. What about Government ads – are they more equal than others in the eyes of ASCI
Has brands missed the Movie magic?
Indian advertising has not much leveraged the scenes from iconic Indian movies. Here are two good example of perfect fit.
