Print wants you to trust it.
Print the traditional media enjoys huge trust, but it has been eroding for some time. Will the TOI campaign work magic? And can a B2C campaign work on B2B front.
Category Archives: ADVERTISING MARKETING
GULF OIL bridges the GULF in drivers’ life.
Consistency and relevance- is key to this SURAKSHA thought that GULF OIL leverages during RAKSHABANDHAN. Here is whats happening
Moment Marketing in the spotlight.
Olympics and the brands trying to leverage the achievements has given moment marketing a flip. Now brands have to be extra cautious and creatively smart to exploit such opportunities.
11th August 2024. Paris Olympics. Nothing changed.
Will something really change. Or we as usual, will forget this Olympics after a few days. Maybe if you read this on 11th august 2024- things would not have changed much
MENTAL HEALTH- MARKETING ADVERTISING
MENTAL HEALTH is in focus. Celebrities in cinema and sports have come forward. It still remains unaddressed in advertising marketing.
WHO MOVED THE PIZZA?
Mirabai won a silver at the Tokyo Olympics for India and said, she would want to eat a pizza. A brand full-filled her wish. Good Brand Marketing
D0 You Treat High Performers Like Olympics Athletes?
The way we have been treating out high performers in the Tokyo olympics makes a statement. It is wrong and we all know it
Noise- A flaw in human judgment. Book review.
NOISE- the “unwanted variability in judgments” exist in every judgment. The book discusses the types of noise , how to identify and ways to control the same.
Olympics- Brands do not deviate from standard Templates.
Olympics – the brands seem to not deviate from the standard determination, overcoming hurdles and passion for sports SOP. Are brands missing an opportunity
Consistent Brand Colour, Freedom and Brand Nirvana.
Brand colour is one of the most critical visual identity element. It can do magic- if followed relentlessly consistently. It can be a trap- and maybe path to brand nirvana.
