BHIMA JEWELLERS – SIMPLY PURE AS LOVE OR…
BHIMA JEWELLERS new ad- pure as love- is about acceptance- confidence and transformation of a trans-woman with family support. Is it before time- or is the brand being opportunist
Category Archives: ADVERTISING MARKETING
UNCAGE THE BOOKS 2022 – COME JOIN THE MOVEMENT.
Why keep the books that you are never going to read again or refer to? why not set them free? uncage the books- so that others can benefit
GoaFest 2021: No News is Not Good News.
There is no news about GoaFest 2021. In all probability, it is not happening. I question, if other awards could adapt why not GoaFest?
Time, newspapers stopped cheating readers.
Newspapers now days are full of sponsored – paid content and native advertising without them being identified. in effect cheating readers. In process the reader-content- newspaper trust is broken.
International Women’s Day. You can be the difference!
We have been celebrating 8th March as International Women’s day for long. Not much has changed as the need to celebrate shows. Why not be the change .
BIGGBOSS14- Not the BiggBoss I like.
BiggBoss is my favourite reality show on Indian television. But BiggBoss14 was a disappointment. It was not meeting the expectation.
Brand Engaging with multiple advantages
Creative fear an unfocused brand brief. Few creative teams rise to the occasion creating engaging communication.
10 Superb Creatives from Super Bowl 55.
Super Bowl for me is an exhibition of creativity and brand communication. This year too, I was not disappointed with 10 commercials worth talking about.
MYNTRA- LOGO KA KAAM HAI KEHNA
Myntra changed its logo because an activist saw it differently. A slight tweak made all the difference. Welcome to a new activism.
Republic day- yet another Wake-up call for Govt.
Republic day saw the protesting farmers rioting and holding city, the citizen and the Government to ransom. This has to stop. No amount of political strategy can defend it.
