Brands as a social entity must respect reality.
Brands like Tanishq are a social entity, alive with persona and attitude. they must ensure campaign like Ekatvam respects social reality.
Category Archives: ADVERTISING MARKETING
TANISHQ- Intent does not count in a troll defined world.
TANISHQ fearing the safety of its employees and stakeholders has withdrawn its TVC EKATVAN that was heavily trolled. Was there anything wrong?
Jack wants to make it count while IKEA offends ZED
Jack Daniel new ad wants you to make it count- some perceptual issues there. But IKEA hurt Hindu feelings – or so claims someone called ZED!!!
Newspaper- Time to exploit opportunity.
Every newspaper is trying multiple strategies to be counted in the media game. Some of them work some don’t. Read what Vermajee has to say!
Tourism- time to build with Domestic Travellers.
Travel, hospitality and tourism has been badly hit with Covid-19. Now is the time when we must focus on domestic travellers
Brands Must Go “All In’ This Festival Period.
We are living in a coronavirus dictated economy. The festival period in October-November is a time to act for the brands- Go all-in, it is now or never.
‘Here Today Here Tomorrow’ -Book Review
Here Today Here Tomorrow is about possibilities & provocation. 5 stories create different uture with an interplay of human emotions.
Who is to really blame for the MEDIA TRIAL?
MEDIA TRIAL happening in the SSR murder/suicide case. Who should take responsibility for Media trial and its impact on the case?
Judging communication Differently.
It is so easy to find fault with something one is not associated with. We must manage the way you judge the communication. it should be in totality.
A consultant always sees opportunity.
Consultants have a positive outlook. They are not easily upset with problems because they see them as an opportunity- for which they are prepared
