Twenty-seventeen has been a slow year for me. I have not been able to ready the number of books that I would have wanted to. And it is all about focus. This year has been more about writing. The first book, a compilation of short professional and personal life that almost tripped us in some… Read More »
It is not a pre-sell for ADFEST Pattaya, an advertising festival attended by 1200 plus delegates from more than 50 cities. It is not even a recommendation. It is a definitive suggestion worth considering. ADFEST PATTAYA claims to be the longest running ad-show in Asia-pacific & middle east. It is the first show to be… Read More »
The government has done it again. Banned television channels from airing condom advertisement between 6am (Prayer Time) to 10pm (lights switch off time). The channels have been asked to strictly adhere to the provisions contained in the Cable Television Networks Rules, 1994. They have bulldozed into the decency of your mostly private life curtailing possible… Read More »
It is not what you know that gets you into trouble. It is what you know for sure that just not so’ This quote in ‘A Field Guide to lies and statistics’ by Daniel Leviton summarises most of what the book presents. I bought the book to get a good enough understanding to help me raise relevant… Read More »
‘Godman to Tycoon- The untold story of BABA RAMDEV’- BOOK REVIEW I finally got the time to read the book ‘Godman to Tycoon’- The untold story of Baba Ramdev by Priyanka Pathak Narian. I purchased it much before 8th August 2017, when the court banned the sale. It was there in waiting to be read. A… Read More »
Dear Zomato, I have been wondering what made you do the MC. BC. hoarding. It is now a public property. So, it is okay to believe that the agency/ individual presented many options, and you picked up this one along with the rest of equally good creative in Red & White to go. It was… Read More »
I am not sure, if anyone else has ever used the term Amul-ed as Atul Kasbekar did in his lovely tweet of success. Even Big B has commented earlier that ‘My films on Amul Hoarding mean public endorsement’ but the word Amul-ed was not coined then. It’s the power of concept that leads to treating of… Read More »
No, I have not seen Ravi Jadhav’s Marathi movie ‘Nude’. However, that does not stop me from questioning the I&B Ministry’s decision to remove it from the list of films to be screened at the 48th International film festival (IFFI). That a new kind of censor after the jury constituted for the purpose has selected… Read More »
When the digital wave started, it created a luxury of time for audio-visual brand expressions. In the 6-minute digital film format, the creative teams and brand custodians were no longer constrained by the 30 – 45 second capping. A result of high cost of advertising exposure on television. It gave birth to short digital films,… Read More »
The Harvey Weinstein episode forced many people to re-examine sexual harassment at workspace. Many women shared their experiences with hashtag #MeToo. It was apparent that silence and escapism have fuelled the behaviour. There is no surprise at the spectrum, depth and width of this malice that seems to engulf every profession. The inappropriate behaviour finds… Read More »
