Magazines losing circulation is no longer news. They can’t think of cover price increase is a reality. Advertisers no longer consider magazines as an integral part of their campaign. And digital content monetisation has not been easy. Magazines must seek fresher perspectives. The argument that goes against magazines is simple. We are living in a… Read More: CO-CREATION TO REVIVE MAGAZINES »
IAA WORLD CONGRESS starts tomorrow. It’s a two-day of jam-packed sessions with the evening parties helping you to unwind. There may be exceptions, but it’s impossible for a delegate to attend all the sessions. To get the best out of the conference, including networking, one must choose and pick the sessions of their like, interest… Read More: WHICH IAA WORLD CONGRESS PACK SUITS YOU? »
Three years back ‘Make My Trip’ (MMT) signed Ranveer Singh and Alia Bhatt as Brand Ambassador in a strategic move to connect with younger customers. The audience was intrigued, as the two have not done a movie together. Gully Boy will be the first movie for the pair. The audience has seen some brilliant, interesting, engaging and… Read More: Make My Trip – needs more than Magical advertising. »
SHARE THE LOAD – Gender equality one step at a time. There are many cases of brands running campaigns with a social cause that they don’t really imbibe or believe it. Many of them are to tick the CSR box. Then there are brands that find their mojo and run with the cause as a… Read More: Ariel Nudging Gender Inequality with Share the load »
The recently released film ‘Uri-The Surgical Strike’ has won many hearts and has been a reasonable success. Made with just Rs 28 crore, it has more than recovered the cost in its first week of theatrical release. I loved the film and recommend it in my review. Meanwhile, many movie watchers were waiting for the pirated… Read More: URI throws a challenge to online pirates! »
HARDIK PANDYA KOFFEE WITH KARAN EPISODE Pushed by the media pressure, I managed to watch the Hardik Pandya-K L Rahul episode of Koffee with Karan just before Star took it off from its OTT platform. It was just another episode but with a minor difference. The guests were young cricketers. Unlike Bollywood stars, not accustomed… Read More: Thank you Hardik Pandya for Koffee with karan! »
The king of Reality Shows, my favourite show ‘Bigg Boss Season 12’ climaxed on December 30, 2018. In the end, there were three types of audiences. One who will never watch Bigg Boss. Two, people who watched Bigg Boss and loved it. Three, the set of people who watched Bigg Boss Season 12 and said… Read More: REALITY SHOWS MUST RETHINK ENGAGEMENT »
big question that STATE ELECTIONS THROW A TWIST IN THE TAIL. The results of the five state elections are out. Many are surprised and many are iterating, they have predicted this resurgence of Congress. Meanwhile, the big question is; has the aura of Narendra Modi’s Brand-I taken a beating. It is a subject of debate… Read More: MODI BRAND-I TAKES A BEATING »
Last week, Indigo, the best on-time performing airline of India, made an announcement. It said it would start charging for any seat selected on web check-in. Oh, well, it graciously offered the option of free seat check-in at the airport. As expected, it led to loud protests and negative sentiments on social media. Finally, Indigo… Read More: Indigo Blinked early on Customer Frustration. »
What is true for personal life is true for professional life too. Relationships take time to build. Same is true of Client-agency relationship. They need an investment of time, efforts and a lot of trust and faith. Moreover, yet, in many relationships, there comes a stage when breaking it is more productive than continuing with… Read More: Terminating client-agency relationship professionally. »
