Times have changed. The filters have changed. The way one interacts with advertising itself is changing. The country’s cultural fabric and tolerance levels are changing. In this scenario, one can understand the trolling of some of the brand’s cause marketing-led communication on social media. Case in point HUL Surf Excel (Daag Acche Hai –Holi) and… Read More: Cause Marketing – at your own risk. »
The year 2019 started with the IAA World Congress held at Kochi. Pattaya Adfest 2019 will follow it from 20th to 23rd March 2019 at the Royal Cliff Hotels Group, Pattaya. Goafest is scheduled from 11th to 13th April 2019 at Grand Hyatt, Goa. May is the month of ZEE Melt, to be held on 30th and 31st May at Dome NSCI, Mumbai. Kyoorius awards… Read More: ADFEST PATTAYA 2019, Why You Should attend it?. »
I was speaking with someone in brand-marketing consultancy and was not surprised at how myopically media can operate. She was excited when she shared the idea with me last month. It was a smart radio innovation. I told her, why it will not work. But she wouldn’t accept the reality. We ended up with a… Read More: Radio innovation- appointment hour listening! »
The IAA World Congress held at Lulu Bolgatty International Convention Centre (LBICC), Kochi from February 20 to 22 was a grand success. Most of the delegates I met were satisfied with the sessions, set-up and infrastructure. Time to congratulate Srinivasan Swamy, Ramesh Narayan, Pradeep Guha, and the extended team of IAA India, sponsors, delegates and… Read More: What Made IAA WORLD CONGRESS a grand success »
Magazines losing circulation is no longer news. They can’t think of cover price increase is a reality. Advertisers no longer consider magazines as an integral part of their campaign. And digital content monetisation has not been easy. Magazines must seek fresher perspectives. The argument that goes against magazines is simple. We are living in a… Read More: CO-CREATION TO REVIVE MAGAZINES »
IAA WORLD CONGRESS starts tomorrow. It’s a two-day of jam-packed sessions with the evening parties helping you to unwind. There may be exceptions, but it’s impossible for a delegate to attend all the sessions. To get the best out of the conference, including networking, one must choose and pick the sessions of their like, interest… Read More: WHICH IAA WORLD CONGRESS PACK SUITS YOU? »
Three years back ‘Make My Trip’ (MMT) signed Ranveer Singh and Alia Bhatt as Brand Ambassador in a strategic move to connect with younger customers. The audience was intrigued, as the two have not done a movie together. Gully Boy will be the first movie for the pair. The audience has seen some brilliant, interesting, engaging and… Read More: Make My Trip – needs more than Magical advertising. »
SHARE THE LOAD – Gender equality one step at a time. There are many cases of brands running campaigns with a social cause that they don’t really imbibe or believe it. Many of them are to tick the CSR box. Then there are brands that find their mojo and run with the cause as a… Read More: Ariel Nudging Gender Inequality with Share the load »
The recently released film ‘Uri-The Surgical Strike’ has won many hearts and has been a reasonable success. Made with just Rs 28 crore, it has more than recovered the cost in its first week of theatrical release. I loved the film and recommend it in my review. Meanwhile, many movie watchers were waiting for the pirated… Read More: URI throws a challenge to online pirates! »
HARDIK PANDYA KOFFEE WITH KARAN EPISODE Pushed by the media pressure, I managed to watch the Hardik Pandya-K L Rahul episode of Koffee with Karan just before Star took it off from its OTT platform. It was just another episode but with a minor difference. The guests were young cricketers. Unlike Bollywood stars, not accustomed… Read More: Thank you Hardik Pandya for Koffee with karan! »
