How did advertising Industry fail to address the elephant in the room? I campaigned for ‘Wearing a touch of white’ in support of ASCI at Goafest 2018 with a lot of conviction and less of confidence. It was also a protest against the apparent lack of collectivism in the Industry and Baba Ramdev’s consistent blatant… Read More »
Show your appreciation and support for ASCI, WEAR A TOUCH OF WHITE WHITE on 5th April 2018 at Goafest. Tomorrow is the inaugural session of the 13th edition of Goafest, the Khumbh of Indian Advertising. I expect every work awarded or displayed at Goafest confirms to the ASCI guidelines, which is the outcome of Industry… Read More »
Will GOAFEST 2018 add a twist to this tale? Goafest 2017. 5-6-7th April. Grand Hyatt, Goa. It is work-in-progress. The story is evolving with time. Goafest is where stories take shape, few find their end, and some starve for the next chapter. I am waiting for the possible twist in my story that started in 2016.… Read More »
OLIVE CROWN AWARD – a nice experience. The 8th edition of OLIVE CROWN AWARDS held at Astor Ballroom, St. Regis, Mumbai on 6th March 208, were one of the most well-organised event industry events I have attended in recent past. Olive Crown Awards has a well-crafted soul and purpose. It is India’s first ever award… Read More »
BABA RAMDEV as speaker in GOAFEST. The industry demonstrates lack of collectivism and self-respect. I am raising a voice because others have decided to conveniently remain silent. It must share with my well-wishers the reason for my proposed blackband protest against Baba Ramdev, keynote speaker at Goafest on April 5, 2018. The fest is the annual event… Read More »
IDEO is a respected design & innovation firm. Tom Kelly, the author of The Art of Innovation, is a partner at IDEO. In the book’ The Art of Innovation’, he takes you on a roller coaster ride of innovative thinking and experimentation. He shares the strategies and the recipe for successful innovation. “Out there in… Read More »
The thirteenth edition of Goafest and the 50th Abby is all set for April 5-7, 2018 at Grand Hyatt, Goa. It will be my thirteenth consecutive Goafest. I am one of the few people who has attended every edition.There is a story that needs the final chapters and I am not letting it rest. Goafest… Read More »
Who should define how news is served? In fact, you the viewer only should decide what you watch! You anyway do that with the click of the remote. But, what if all channels in a genre (In this case News) were beaming the same content! The option still exists to close the Idiot Box… Read More »
Should advertising ONLY show what is socially acceptable? I know, I could get trolled for my point of view and reminded of my commitment towards society. I will be chastised for lowering expectations from brands and the advertising fraternity – including clients, media and the creative teams. I appreciate brands with a more significant vision.… Read More »
