It is not what you know that gets you into trouble. It is what you know for sure that just not so’ This quote in ‘A Field Guide to lies and statistics’ by Daniel Leviton summarises most of what the book presents. I bought the book to get a good enough understanding to help me raise relevant… Read More »
‘Godman to Tycoon- The untold story of BABA RAMDEV’- BOOK REVIEW I finally got the time to read the book ‘Godman to Tycoon’- The untold story of Baba Ramdev by Priyanka Pathak Narian. I purchased it much before 8th August 2017, when the court banned the sale. It was there in waiting to be read. A… Read More »
Dear Zomato, I have been wondering what made you do the MC. BC. hoarding. It is now a public property. So, it is okay to believe that the agency/ individual presented many options, and you picked up this one along with the rest of equally good creative in Red & White to go. It was… Read More »
I am not sure, if anyone else has ever used the term Amul-ed as Atul Kasbekar did in his lovely tweet of success. Even Big B has commented earlier that ‘My films on Amul Hoarding mean public endorsement’ but the word Amul-ed was not coined then. It’s the power of concept that leads to treating of… Read More »
No, I have not seen Ravi Jadhav’s Marathi movie ‘Nude’. However, that does not stop me from questioning the I&B Ministry’s decision to remove it from the list of films to be screened at the 48th International film festival (IFFI). That a new kind of censor after the jury constituted for the purpose has selected… Read More »
When the digital wave started, it created a luxury of time for audio-visual brand expressions. In the 6-minute digital film format, the creative teams and brand custodians were no longer constrained by the 30 – 45 second capping. A result of high cost of advertising exposure on television. It gave birth to short digital films,… Read More »
The Harvey Weinstein episode forced many people to re-examine sexual harassment at workspace. Many women shared their experiences with hashtag #MeToo. It was apparent that silence and escapism have fuelled the behaviour. There is no surprise at the spectrum, depth and width of this malice that seems to engulf every profession. The inappropriate behaviour finds… Read More »
The digital industry ad sales is under tremendous focus and pressure. Fake clicks and counts are dominating with fake ads. It is too little too late. The advertiser and audience experience has worsened over time. The consumer is frustrated with the digital invasive advertising and has no where to complain. Hence, it is no surprise… Read More »
What could be the reason for me to ask for solidarity in advertising? I am a happy-go-lucky person. Very few things bother me. Mine is a life of peaceful co-existence within the highly competitive and inconsistent advertising –media-marketing industry. Nothing is permanent here. The brotherly love exhibited over drinks does not even last the hangover.… Read More »
On 30th September 2017, while people were busy celebrating Dussehra, I was watching Salman Khan at the ‘BIGGBOSS-11’- set at Lonavala sending 18 contestants to BiggBoss House, where everyone of them will try to be the last one to leave. Today, it is two days old. There is no point hiding my addiction and love… Read More »
