Waking up early morning at 4 AM, I watched the spectacle unfold in my TV screen. DD was telecasting the first Shahi Snan ( Royal Bath ) from Simhasth Khumb, Mahapura at Ujjain, the city of Mahakal, also known as Avantiuri ( named after King Kartveeryarjun’s son Avanti) and Ujjaini. Other ancient names include Padmavati,… Read More »
My view on Goafest captured in DNA issue of 11th April looked at the positive side of the event. The enhanced experience was primarily based on 16 of the 17 speakers engaging the audience with relevant and interesting points. And that is quite an achievement. For a change, it was not digitally skewed. It was more holistic.… Read More »
First published in DNA, Mumbai Goafest 2016 can be summarised as high on energy with good knowledge sessions and charged after-parties. In short, a celebration of excellence. Thank you AAAI, AdClub and the whole advertising, media and marketing fraternity for making it a huge success. There are many version of ‘My Goafest’ as it satisfies different… Read More »
Since the beginning, I have a strong love-hate relationship with Goafest. I was quick to find faults, compare with others, share suggestions, demanding some changes and yes to appreciate good things or I have enjoyed my affair with it as a sponsor, delegate, disrupter, publisher, winner, jury member and in my own small way tried… Read More »
Insight is one of the most misused words in the business of marketing and communication. They are loosely used to denote any not-so-obvious fact. At times the ability of it being commercially exploitable and being helpful in enhancing impact of a brand / process is treated as secondary. It primarily remains an inferred answer from… Read More »
What will you do, when you need a loan and no have time and space for all the paper work, follow-up and negotiations. More so, your current status may not be the best suited for extension of credit by a bank. And you definitely do not want to take a big swipe on your credit… Read More »
The world outside is always full of opportunities. Between you and the glorious opportunities is a door. This is mostly a mental door, but sometimes it can be a physical door too. All you need to do is to open it and step outside. Embrace the new world. If only it was that easy. Even… Read More »
I was at the Press Club. The drinks were taking time to be served. The talk around the table was fragmented. A lot of Saala, Tu Kya Sab Janta Hai? (Hey, you think you know it all?) was in the air. The Pitch Madison Media report has been out for a while. Print has once… Read More »
It has been some time since advertising and marketing lingo has entrenched itself in political battles. They are used and abused in election discussion and debates. Politicians are now fairly comfortable with terms like brand, positioning, public relations etc. Has the reverse been happening? Not an original thought. It was planted by one of my… Read More »
The Goafest Abby deadline was extended and it surprised no one. It was not an exception to a rule. It was expected. The potential entrants knew deadlines would be extended. They live a life of extended deadlines. Agencies do it while pitching but forget the art when there are regular day-to-day interactions with clients. Unmet… Read More »
