Tweet Follow @s_kotnala I was sitting in the office of Ashraf bhai, an understated person well known for his ability to create wealth. He had invited me to help him recruit a candidate for his go-to-market strategy. Like many owner-driven organisations, in his office too the master colour control screen of the CCTV… Read More »
One of my friends not from advertising and media world was working on a presentation for his Senior Vice President. A part in it dealt with the current status and future trend in the media and entertainment scene in India. Somewhere, he decided to bring it alive pictorially in the digitally visual driven world. Once… Read More »
Tweet Follow @s_kotnala This post is by Ben Essen, head of planning at iris. This was first published at WARC site http://goo.gl/vMkKn3 I have taken this up and pasted here with all rights and content remaining with WARC. Question. What percentage of Volvo drivers are regular cyclists? What fraction of Always $3.4 billion worldwide sales are made… Read More »
Normally communication is not given high enough an importance and it’s common to point out that it is just a small part of the whole system. Right. But when it comes to brand image and perception, suddenly all fingers starts pointing at it. In case of an erroneous advertisement called to attention by the media… Read More »
Tweet Follow @s_kotnala 73RD EPISODE. After having watched the Formula-1 racing on TV, when finally it reached India our excitement level breached all set limits. I think we (Peter Suresh and I) booked our seats the day booking opened. With no experience of an earlier F1 race and being rational human being we banked… Read More »
Tweet Follow @S_kotnala It’s the time of the year when most organisations tend to re-evaluate their training programmes and the progress they have made. Senior management sees it as not delivering the right ROI. Employees feel that right training is not being imparted. And the poor trainer suddenly has no idea why after… Read More »
Tweet Follow @S_kotnala 72nd Episode. Advertising and Media. The AAAI negotiation workshop by Ruma Biswas happening today in Mumbai took me back many years. Here is what I am talking about. The subject of NEGOTIATION is evergreen and is relevant in every social interaction. Though the relationship and the transaction between Agency Planner… Read More »
Tweet Follow @S_kotnala ‘Yeah, yeah, Uncle I know all this high decibel noise being created about Maggi and its illegal hidden affair with MSG. But, I don’t believe. I want as a protest. I want to start an ‘I Love Maggi Day’ or better ‘Get My Maggi Back Day’. All Maggi lovers will have at… Read More »
Tweet Follow @twitter 71st Episode. Advertising and Marketing. You must give to Dainik Bhaskar Group for being ambitious. For thinking ULTA and for trying crazy stuff those others can only admire. This is during the peak of DNA launch in Mumbai. One day the team thought that it would be a good idea to… Read More »
Tweet Follow @S_kotnala The classic quote “Our assets go down in the elevator every night” still reflects advertising and communication organisations and highly people-centric professions. Yet, the practice defies logic. Surprisingly, beyond learning on the run, they do nothing in terms of organised training. Throwing in the deep end seems to be the only… Read More »
