Tweet Follow @S_kotnala 70th Episode. Many answered my call to share some episode from their life in advertising and marketing, this is one of them where I am not in the picture. Back to 2006-2007. Post launch of two English newspapers in Mumbai, the fight for respectful second was still on. TOI (Times of… Read More »
Tweet Follow @S_kotnala 69th EPISODE. I have been doing and creating these as a self-developed mode of concentration. Now I know that what I mostly do is called ZENTANGLE, a distinct form of art. Anyway that is not the story. People who have seen this happening really understand and appreciate it. I doodle or… Read More »
Tweet Follow @S_kotnala Mahabharata, the epic war between two polarised views happens in every yug. Kalyug is a bit different. Here it happens every year, maybe a new Mahabharata every moment, many of them at the global level. The Kauravas and Pandavas are decided not on ethics and attitude but who wins. Pandavas… Read More »
Tweet Follow @S_kotnala 68th EPISODE Advertising and Marketing. This is pure coincidence that while I was thinking of the next story for the weekly advertising marketing episode, I read this blog ‘The Acronym Trap’ from B Harish in Marketing Buzzar. Immediately I knew what is the story I am going to share with you all. The… Read More »
It is bound to happen. And my telling otherwise is not going to help. Comparisons are inevitable. The industry remains divided between the two. No one has taken sides. They are waiting and watching further development. Will they become two iconic award properties? Will Kyoorius replace Goafest? Will delegates attend both or will they sacrifice… Read More »
Tweet Follow @S_kotnala 67TH EPISODE. This is something that demonstrates the focus on detailing and execution that Dainik Bhaskar Group is famous for. It is an organisation that has time and again surprised many industry representatives by the amount of backend work and belief in detailing and processes. The representative of a large… Read More »
Tweet Follow @S_kotnala Why should anyone be interested the latest report of EMMA, the Enhanced Media Matrix Australia? The answer could be a wishful thinking and the necessity of future. We are probably at the right point to leap forward. Today, in complexly fragmented multi-title and multi-screen media engagement, a study like EMMA, the… Read More »
Tweet Follow @S_kotnala 66th Episode. Taking you back to the crazy days of advertising and the days when parties were regular feature of life. It was as if party was a way for the mad advertising crowd to release all the pressure, to remind that it was this they worked for and loved their… Read More »
Tweet Follow @S_kotnala It is neither the first nor is the last time that the news of collective exodus of employees from an advertising agency is being reported. Just like an earthquake, it is unpredictable but bound to happen if the built-up pressure fails to find a release. The signs of stress building need an… Read More »
Tweet Follow @twitter 65th Episode. Another party another story. VENUE: a five-star Hotel, near Mumbai International Airport. EVENT: The Divya Bhaskar Dandiya party. Not the party referred in the earlier episodes PERIOD: 2005 or 2006, within 2-3 years of me joining Dainik Bhaskar group. Dandiya Party was the annual hyped event of Dainik Bhaskar group.… Read More »
