Category Archives: ADVERTISING MARKETING

THE RUMBLING

Tweet    Follow @S_kotnala 59th EPISODE. It was the MOOLA workshop. A whole day spent at a five-star discussion ways and means to tighten the spending. Manage finds. MOOLA stood for MANAGEMENT OF ORGANISATIONS LIQUID ASSETS. Some real creative spark has been at work at HTA, 35 Rani Jhansi Road, Jhandewalan. Ajit Kohli and Kamal Oberoi… Read More »

WHAT’S HOT AND NOT TOO BAD AT PATTAYA

Tweet    Follow @S_kotnala As you read this, I should be on way to Pattaya answering the Adfest  war cry ‘BE BAD’.  With Pattaya that sounds just great. On deeper thoughts it is asking you to be bad in a good way. Quoting from the fest site ‘Take up the rallying cry and take your clients… Read More »

WARMING UP AT ADFEST

Tweet   Follow @S_kotnala After what looked like a dull fest what with hardly any energy and vibrancy, Adfest 2015 seems to be warming up and that is because the speakers are making relevant practical points.  The audience is usual a tad laidback and there are hardly any questions and that helps the show go on… Read More »

8 ways Indian Media & Entertainment undermines women

Tweet       Follow @s_kotnala It was Women’s Day on Sunday and there were celebrations across our world for women. Every one of the events organised to commemorate the day screamed: “You are a lesser being, but this is the one day we will allow you to be you.” But only as per our ideas… Read More »

Darwinian Evolution in Advertising

Tweet      Follow @s_kotnala Darwin’s Theory explains the evolution of living beings. It hints that we tend to discard and lose control of a skill or expertise if We rarely use it We are conditioned to think that it is of no use We find better alternatives Similarly, on the other end, we evolve, create,… Read More »

PATTAYA -Default Branding and AMAZING THAINESS

Tweet    Follow @S_kotnala Let us play a small game. When I say ‘Bungee Jump, Skydive, Scuba Diving, Flying fox, Beaches, Wind Surfing, Water skiing, Snorkel, Parasailing, Go-karting, Golf and Long Boat Racing’, which city comes to your mind? Let me add few more cues, ‘Coral Island, Elephant Village and Underwater Walk’. And the confusion would be resolved… Read More »