Tweet Follow @S_kotnala After what looked like a dull fest what with hardly any energy and vibrancy, Adfest 2015 seems to be warming up and that is because the speakers are making relevant practical points. The audience is usual a tad laidback and there are hardly any questions and that helps the show go on… Read More: WARMING UP AT ADFEST »
Tweet Follow @s_kotnala With the deepest sense of gratitude all I can say to our elected Government is ‘THANK YOU for banning India’s Daughter the documentary, the real daughters you had banned a long time back’. And if it was not for you I would be deprived of many things in life, mainly… Read More: THANK YOU FOR ONCE AGAIN BANNING ‘INDIAN DAUGHTERS’ »
Tweet Follow @s_kotnala It was Women’s Day on Sunday and there were celebrations across our world for women. Every one of the events organised to commemorate the day screamed: “You are a lesser being, but this is the one day we will allow you to be you.” But only as per our ideas… Read More: 8 ways Indian Media & Entertainment undermines women »
Tweet Follow @s_kotnala Darwin’s Theory explains the evolution of living beings. It hints that we tend to discard and lose control of a skill or expertise if We rarely use it We are conditioned to think that it is of no use We find better alternatives Similarly, on the other end, we evolve, create,… Read More: Darwinian Evolution in Advertising »
Tweet Follow @s_kotnala 58th EPISODE. Mumbai Late 2006. One of the well know niche channel was launching a new programme. If my memory serves me right, it was something to do with Pyramids and was held somewhere in Juhu side. I do remember it for the yellowish glowing pyramidal shaped objects that occupied centre stage… Read More: COWARD »
Tweet Follow @S_kotnala Let us play a small game. When I say ‘Bungee Jump, Skydive, Scuba Diving, Flying fox, Beaches, Wind Surfing, Water skiing, Snorkel, Parasailing, Go-karting, Golf and Long Boat Racing’, which city comes to your mind? Let me add few more cues, ‘Coral Island, Elephant Village and Underwater Walk’. And the confusion would be resolved… Read More: PATTAYA -Default Branding and AMAZING THAINESS »
Tweet Follow @S_kotnala 57th EPISODE. First let me warn you this is part of unknown history of Mudra and may not been archived. I do think such an act has never happened in any other agency. It is known to few, those who been part of it. Yes, you guessed it right, I was involved… Read More: BREAKOUT AT MUDRA »
Tweet Follow @s_kotnala 56th EPISODE. ‘Holi Hai’. This week we will be celebrating Holi, the festival of colours. Sharing a Holi centric episode would definitely make sense. I am not sure of the year but it was between 2006 and 2008. As DNA was already launched and DRY HOLI concept from Dainik Bhaskar was yet… Read More: OVERDOSE »
Tweet Follow @s_kotnala Here is the good news for print that Sam Balsara presented at the recent Pitch Madison media projection. 1. Print is the largest media with some 42% plus overall share. 2. Difference between TV and Print has widened. 3. The growth in digital has come at the cost of TV more… Read More: 9 things helping Print in India »
Tweet Follow @S_kotnala February 16 was an iconic day in the short history of IPL and for an Idea called Yuvraj. A player discarded by the Indian selectors. A decision that saw polarised reactions. A decision much debated and challenged among his fans and distractors. Yuvraj is not some unknown entity. He is the… Read More: IDEA PREMIER LEAGUE »
