Tweet Follow @S_kotnala 61st Episode. I am taking you all back to late eighties. This one is a story I have heard and don’t know if this one is factually true. But the people who told me that, I would want to believe it is true. Or it is one of the stories you create… Read More: SLEEP »
Tweet Follow @s_kotnala 58th EPISODE. Mumbai Late 2006. One of the well know niche channel was launching a new programme. If my memory serves me right, it was something to do with Pyramids and was held somewhere in Juhu side. I do remember it for the yellowish glowing pyramidal shaped objects that occupied centre stage… Read More: COWARD »
Tweet Follow @S_kotnala 55th EPISODE. Early 90’s. HTA, Delhi above Ball Bearing Market, 35 Rani Jhansi Road, Jhandewalon fame. There was one annual ritual. That was ARB: Annual Review Board. Where junior Client servicing team (so called Brand custodians) would make a pitch before the whole office, sharing their… Read More: Can you make someone an ENGLISHMAN overnight »
34th EPISODE . 10th JUNE 2008. There was tension in the National Brand team at Dainik Bhaskar Mumbai. It was 10th of June and the rains that started on 1st June showed no signs of stopping. Initially we considered it as pre-monsoon showers but soon along with MET department revised the forecast. Monsoon had arrived… Read More: STRATEGIC RAIN BREAK »
33rd EPISODE. This one from 1996-2000 period when I was at Lowe Lintas, New Delhi. It was one of the office parties, definitely not the ‘New Year’ party. Sharing the occasion or the venue may compromise the identity of people in this sensitive episode, so we will avoid that. There was… Read More: THANK YOU »
29th Episode: Sometime in 1997 or 1998 . I was at Lintas Delhi. Dev Mehta – a great friend and colleague, used to be the Art person on few of my accounts. It was afternoon. We were returning from a client meeting somewhere in new friends colony or Nehru place in Dev’s car. Dev was… Read More: PUNCTURE »
Continuing with the brand GILLETTE and WILKINSON SWORD blade, I share with you something that I would not recommend to be copied in the era gone by and the era to come. This is a good revenge story. Simplicity is the key to being effective and efficient. This takes me to a time when RANJAN… Read More: THE PRESENTATION »
This is somewhere in the early part of 1996. I had moved from HTA to LINTAS Delhi. I was servicing WILKINSON BLADE account at GILLETTE. SAMIR VERMA was my boss and RANJAN my junior. It is tough to imagine the science, technology and the quality test for a simple Rupee one blade. I was fortune… Read More: BLACK GOLD »
Continuing from the last episode I share another episode involving brand HERO HONDA . It was a life and death situation – hilariously funny in its way. With hindsight I can now appreciate the humour in it. SO, WE START AT THE END I was on phone from PALAM AIRPORT sometime in early part of… Read More: BUFFERRED »
MISSING TAPE CLIENT: You never sent those tapes – a tape is missing I: We sent all of them- I checked with my team CLIENT : Who would you believe- me- your client or your team? I: MY TEAM CLIENT: You are lying I: Don’t say that CLIENT: NO YOU ARE LYING I: Say sorry-… Read More: CONTINUE WITH THE CLIENT »
