The passionate print guy in me waited through the Navratra for some surprise. I have not seen, heard or read about any Innovation in Print for sometime. Print has moved from Basic innovations: Size, Shape, Position, stapling, sticking and false cover etc., no longer innovations to Technology-based innovations: Gatefold, Double gat fold, Central gatefold, Outer fold, Inner… Read More: Is the innovation in print dead? »
35th EPISODE. That night I never went home. I went underground. My family did not know where I was. It was essential that no one knew my whereabouts till the case was rejected or an anticipatory bail was granted. It was a serious offense. Printing of FAKE CURRENCY. So, how did this happen? And how… Read More: UNDERGROUND »
34th EPISODE . 10th JUNE 2008. There was tension in the National Brand team at Dainik Bhaskar Mumbai. It was 10th of June and the rains that started on 1st June showed no signs of stopping. Initially we considered it as pre-monsoon showers but soon along with MET department revised the forecast. Monsoon had arrived… Read More: STRATEGIC RAIN BREAK »
33rd EPISODE. This one from 1996-2000 period when I was at Lowe Lintas, New Delhi. It was one of the office parties, definitely not the ‘New Year’ party. Sharing the occasion or the venue may compromise the identity of people in this sensitive episode, so we will avoid that. There was… Read More: THANK YOU »
I am enjoying the TOI-HT fight for Delhi-NCR supermacy. Are you? You may love TOI for the action and pity HT for pathetic explanation or be completely neutral with ‘I don’t care -WTF’ attitude. The lines are drawn depending on ‘who you hate’ and ‘who you love to hate’. Trust me, you will enjoy this,… Read More: THE ABC OF HT TOI BATTLE »
It’s the first day of Navratri, tomorrow. The start of 30 days of festivity till Deepawali. As much as 35% of Indian advrtising spends are expected in this short period. Keep your fingers crossed and pray to Ma Durga for a real media spends revival, more than just a feel-good factor. The 9 nights of… Read More: LEARNING FROM MAA DURGA »
Yesterday, the weather in Mumbai was cloudy with some areas reporting scattered rains. Inside the Nehru auditorium BARC’s promising session remained uneventful. The mystery hardly got resolved. What one heard were futuristic promises. With the IRS episode fresh in mind and BARC many months away from data release, this status update seemed more aimed at… Read More: Pregnant BARC. Delivery Date unknown »
32nd EPISODE. Year 2000. Lowe Lintas Delhi. 9th floor Mohandev Building. Pawan and team were in a celebrating mood. After countless scripts, finally the client MARUTI approved script titled ‘BONDAGE’. The budget was decent enough for the team to think of talking to Namita Roy Ghose and Subir Chatterjee… Read More: RAIN CLAUSE – I »
31st EPISODE : 1994. Delhi. HTA (Hindustan Thompson Associates), 35 Jhandewala, Rani Jhansi Road. I was servicing MOTOROLA account and reporting to SAMIR VERMA. He was a relationship-oriented person and converted most of his clients into good friends. RAHUL VERGHESE of Motorola was no exception. Rahul Verghese had recently… Read More: LETHAL COMBINATION »
India has three religions: Cricket, Cinema and Religion, not necessarily in that order. All of them are full of stories, characters and personalities. The viewers and followers (audience) fall in love with the story and the characters in them. Yet we have been more focused on the message than the… Read More: Tell a story to deliver the brand message right »
