32nd EPISODE. Year 2000. Lowe Lintas Delhi. 9th floor Mohandev Building. Pawan and team were in a celebrating mood. After countless scripts, finally the client MARUTI approved script titled ‘BONDAGE’. The budget was decent enough for the team to think of talking to Namita Roy Ghose and Subir Chatterjee… Read More »
31st EPISODE : 1994. Delhi. HTA (Hindustan Thompson Associates), 35 Jhandewala, Rani Jhansi Road. I was servicing MOTOROLA account and reporting to SAMIR VERMA. He was a relationship-oriented person and converted most of his clients into good friends. RAHUL VERGHESE of Motorola was no exception. Rahul Verghese had recently… Read More »
India has three religions: Cricket, Cinema and Religion, not necessarily in that order. All of them are full of stories, characters and personalities. The viewers and followers (audience) fall in love with the story and the characters in them. Yet we have been more focused on the message than the… Read More »
30th Episode. ‘It does not matter where I get my appetite from till I eat at home’ is a simple but powerful statement. It also packs within it a great learning. In this new digital age, it can be the strength and the variety in your relationship. True… Read More »
First published in mxmindia.com on 3rd September. F.N0. N-4407/10/2014-BC-1 dated 21st August 2014. Govt of India, I&B Ministry. Shastri Bhavan. Government intervenes to help ASCI (Advertising Standards Council of India) ensure channels do not telecast banned ads. A reason to rejoice for consumers. But a clear signal to the industry. REGULATE OR BE READY TO… Read More »
29th Episode: Sometime in 1997 or 1998 . I was at Lintas Delhi. Dev Mehta – a great friend and colleague, used to be the Art person on few of my accounts. It was afternoon. We were returning from a client meeting somewhere in new friends colony or Nehru place in Dev’s car. Dev was… Read More »
I am surprised that there is still an ambiguity among Citizens of Planet ‘Media Buying and Planning’ and ‘Marketers’ about UnMetro market potential and possibilities. Because, it silently crept in while they remained glued to their ivory tower windows with a limited view. The result: no one understands it.… Read More »
28th Episode I was reading the new book ADULTERY by PAULO COELHO book (to read review click here) when I remembered the incident. What happened that December in the hill station was between two consenting adults. They are well known to me. For the purpose of not disturbing their lives, I have not listed the… Read More »
The lifting of self-imposed embargo on use of IRS 2013 has been lifted. This was completely predictable and not surprising at all. The process and methodology audit been complete, post deliberation Chairman- MRUC, Chairman-ABC, Chairman-RSCI and Chairman INS have unanimously agreed to life the embargo. Why do I still feel that this is just CHECK… Read More »
The Minister of state for Information and Broadcasting, Prakash Javadekar is a man in hurry. By release of Telecom Regulatory Authority Of India (TRAI) recommendation on Cross Media Ownership, we have once gain been shown a dream. One day this may find its own destiny. Truth is that nothing has changed, the wheel of life… Read More »
