IDEA GENERATION- CREATIVITY – A REALITY SHOW.
Idea generation is a business need. Here are few of the idea generation and creative solution development processes I use in my workshops
Category Archives: ADVERTISING MARKETING
Multiple Creatives-Things to Watch out for.
Creating Multiple Creatives within a campaign is not new, but here are some things to watch out for better reach and impact.
Enhancing message effectiveness with multiple creatives.
Strongly recommend using multiple creatives units to enhance the message’s effectiveness and widen the reach with impact and relevance.
Banks must collectively educate consumers on safe digital payment.
Scammers find new ways to keep trapping digital payment victims of fraud. Banks must collectively work to educate the consumer about it.
BIGGBOSS16 need a reality check for next season.
The successful BiggBoss show needs a reality check. It needs freshness in approach, tasks and format for it to continue being the favourite.
Travelling- better experience by syncing with destination beat?
Travelling is an investment, and the return is a better experience when one is in sync with the unique destination beat.
Why should you see travel as an investment?
Travelling is traditionally seen as an expense, time to see it as an investment in skill building and personality development and more.
Uttarakhand – Time to Smell Joshimath Salt
The sinking of Joshimath and the cracks appearing on more than 800 houses is just an indication of a possible man made natural disaster. We must learn and take action.
Should the dominant archetype and persona gap of employees not worry you?
The employee wears different mask and are perceived as different archetype by the stakeholders, should that really worry you?
Purpose-led Vs Without Vs Forced- The purpose hierarchy
Is being purpose-led that important in life and business? Should you discover or force a faked purpose for advantage?
