Barbie movie marketing- painting the heart pink.
Barbie the legendary successful doll hits the big screen movies for the first time. Expect it to be a huge success.
Category Archives: ADVERTISING MARKETING
Can the Spirit of Advertising Help Self-regulation?
Why not self regulation. Does everything needs rules – can’t something work on the spirit of advertising and marketing- moral and ethics?
Red Label- Chai Pe Social Charcha
RED LABEL on the World social Media Day raises a toast to the humble tea- the original social network of the country- the humble tea. Does it benefit the brand?
UCC ‘Causvertising’ for Cannes24.
Cannes is over, and Mr Arya, who did not get any this year, is getting ready for Cannes24. What better than UCC as Causvertising.
What makes people take on risky adventures?
Adventure by nature are risky. what makes people take them knowing the possibilities of them being life threatening?
RIVAAH- TANISHQ PLAYS ULTRA-SAFE.
Tanishq was trolled for its ‘progressive’ commentary on Hindu marriage rituals and traditions. This time it plays safe with Rivaah.
Keeping it Simple works- Jaago Re & Tiger Anthem.
Brands engage audience in purpose led campaigns like Jaago Re by keeping it simple and practical with solutions that can be practiced.
Sex as Sport- Missing step in Human Evolution.
Sex as a sport will have to wait. The sex championship is not happening in Sweden. It is an opportunity lost and missed step in evolution.
CRAFT AS A PHILOSOPHY -SCARECROW!
Scarecrow has been winning awards in Craft and if one believes CRAFT is the philosophy the agency follows. Here is what it means.
Momentary Brand Affinity – The Demise of Consumer Loyalty
The brand loyalty is dead, and the situational based preference across and within categories have taken over.
