How Indian advertising stereotyped Yamraj – the lord of death.
Lord of Death- Yamraj has been stereotyped in Indian advertising, often presented in a comical trivial context.
Category Archives: ADVERTISING MARKETING
Bawaal is a movie about questions In personal Life and the Brand.
Bawaal the movie is chaotic raising questions in the personal life that could help define Brand-I and also can help in Brand discussion.
Happy Birthday, the Cadbury way.
Cadbury has been using technology for mass personalised campaigns that are unique in approach. Here is the Happy Birthday one from Cadbury.
Barbie movie marketing- painting the heart pink.
Barbie the legendary successful doll hits the big screen movies for the first time. Expect it to be a huge success.
Can the Spirit of Advertising Help Self-regulation?
Why not self regulation. Does everything needs rules – can’t something work on the spirit of advertising and marketing- moral and ethics?
Red Label- Chai Pe Social Charcha
RED LABEL on the World social Media Day raises a toast to the humble tea- the original social network of the country- the humble tea. Does it benefit the brand?
UCC ‘Causvertising’ for Cannes24.
Cannes is over, and Mr Arya, who did not get any this year, is getting ready for Cannes24. What better than UCC as Causvertising.
What makes people take on risky adventures?
Adventure by nature are risky. what makes people take them knowing the possibilities of them being life threatening?
RIVAAH- TANISHQ PLAYS ULTRA-SAFE.
Tanishq was trolled for its ‘progressive’ commentary on Hindu marriage rituals and traditions. This time it plays safe with Rivaah.
Keeping it Simple works- Jaago Re & Tiger Anthem.
Brands engage audience in purpose led campaigns like Jaago Re by keeping it simple and practical with solutions that can be practiced.
