Category Archives: ADVERTISING MARKETING

Let It Melt: A Case for Unhinged Ice Cream Campaigns

ICE CREAM advertising seems unidirectional. It can be so much fun- only if the brands takes the creative freedom that category demands.

Kashmir Pahalgam Terrorist Attack – a paradise under siege- will you support the locals by taking a vacation there or boycott the destination

Marketers may ignore Senior Segment at their own risk. It is more vibrant and waiting to be understood and served.

ADFEST 2025- another edition of my favourite award show at Pattaya. And there are reasons for it including the Young Lotus and Fabulous Five.

Every year, brands create April Fool’s pranks, which are nothing but prototypes of the future before time. Ignore them at your own risk.

Tea brands in their communication been telling great stories that are based on reality and very relatable- yet pushing their message.

Urban Company launched INSTA MAID and under pressure changed the name to INSTA HELP- that changes nothing. But things will change in future

Media raids by CCI may be the tip of the iceberg. They point out possible unethical practices that have been a source of rumour in the industry.”

Numbers can influence and create perceptions. Mostly, it is presumed that bigger is better- but is that true?

Dream11 IPL campaigns have been a treat to watch and consistent in their approach. AAPKI TEAM MAI KAUN is another Brilliant AD.