Category Archives: BOOK REVIEW

The Ministry of Common Sense – Martin Lindstrom

The latest Martin Lindstrom book- The Ministry Of common Sense questions the lack of common sense and its application in the corporates. Martin offers some solutions.

FINAL INNINGS- SUNIL GUPTA-BOOK REVIEW

Sunil Gupta the author of ‘Final Innings’ was my bosses’ boss and the head of Delhi Branch of HTA in the Nineties. The address of the biggest agency in Delhi read; Above the Ball Bearing Market, Rani Jhansi Road, Jhandewalan, New Delhi.   Sunil Gupta, a strict no-nonsense person approached advertising, cricket, bridge and theatre… Read More »