Dr FIXIT, the brand is a classic example of leveraging consistent creative language. We all know, how creative minds always try to find different ways to present things. It is part of their role expectation. The brands also want to Innovate and improvise. The brand guidelines are often wrongly quoted as constraints and stifling freedom… Read More: FIXIT shows how to fix it- Functionally & emotionally »
In her book ‘Visual Hammer. Nail your brand into the mind with the emotional power of a visual’, Laura Ries, takes her basic proposition and then hits it so many times in so many ways that the Nail does get deep into your mind. Yes, VISUAL HAMMER matters. I was wanting to read this book after… Read More: What comes first, the verbal nail or the visual hammer… »
I have started liking Indigo airline. They have business like efficiency and humane behaviour. The planes are neat and clean. The stark blue spruced up seats welcome you. There is no garbage and the support craft always smiling. They keep you busy by sharing irrelevant information as what city the Pilot belongs to and what… Read More: Not just a silly envelope »
