Category Archives: FUN IN PROFESSIONAL LIFE

Real life stories from advertising and marketing

IRRATIONAL DEMAND

53RD EPISODE. This is a milestone story. 1992 or 1993, HERO HONDA was celebrating its 5,00,000th bike. Neither the year nor the numbers of bike is important in this story. It was first time any Indian bike was hitting such a number. Munjal’s were excited with it. More excited was J Narian, Marketing head at… Read More »

THE SURPRISING HOT NEWS

51st EPISODE. This was one of the DAINIK BHASKAR GROUP’s famed B2B engagements. Client and media (planners & Buyers) representing many brands and agencies were in Rajasthan to experience Bhaskar Market’s.  The tour is really simple. It involved Delhi, Mumbai ad Bangalore invitees converging at Ajmer. Then going for a visit to Pushkar fair on… Read More »

DONG DONG EXCITEMENT AT MACAU

 50TH EPISODE: IT WAS IIFA 2013 MACAU time.  Twelve  member senior corporate sales and marketing team from Dainik Bhaskar led by Pradeep Dwivedi was at Macau mixing business  with pleasure. The business part of the agenda, a review and planning meet was closed out on the first day itself. The team had heads across zones… Read More »

THE HOT RIDE AT PUSHKAR

49th Episode. Opportunities have a unique silent way of creeping up and announcing themselves. At times there can be an opportunity in a deal that never happened. Something like that happened to me. I believe it came my way because I never refuse meeting a Business Associates. I hear everyone and try to see what… Read More »

THE JUMP

47th EPISODE. Pattaya and the word bring a plethora of distinct images to mind, but there is a hidden Pattaya that you can explore, if and only if you have the inclination and interest. Tear 2014, Dainik Bhaskar Annual conclave was scheduled in Pattaya. It was a conclave where lot many fresh experiments were happening.… Read More »

KOTI ANGELS – EARLY MORNING GAMBLE

45th EPISODE: Goa it was. Goafest 2010 the event. IN earlier edition, we had managed to hijack junior delegates to party. This time, my team was bringing out daily magazine beating the trade publications on content and timelines. It was tough, as the backend, team had never worked together. Team had no experience of covering… Read More »