Category Archives: FUN IN PROFESSIONAL LIFE

Real life stories from advertising and marketing

EQUAL OPPORTUNITY TO INDULGE

41st EPISODE some years ago, one of the larger regional newspapers went to PATTAYA for their annual incentive tour. The combined National sales team, marketing and other vertical heads like HR., Editorial, Circulation  & production joined as observers. It is not rocket science, that when a predominately male dominated group lands at Pattaya, a visit… Read More »

The Lost Haunting Music

40th EPISODE. I was working with Mudra, Ahmedabad. One of my accounts was RSWML -MAYUR FABRIC with its office at Gulapura. For a meeting with Shri Ladhajee the Marketing Director we would take overnight train to Ajmer. In morning visit Khwaja Darbar the Dargaha and leave for Gulabpura on a hired taxi- normally a spruced… Read More »

THE UN-NAMED SPIRIT

38th EPISODE. One of my brightest juniors settled abroad, shares what I share with you today. It is completely her piece. I have used minimalistic creative license to patch-up at few places. Think she gave me that liberty by saying  ‘okay. Trying to think through that episode quickly. I am sure you can expand these into a story 🙂… Read More »

AMRIT PURI TAKES OVER LINTAS

37th Episode. Sometime in early 1996. Lintas North India office at Mohan Dev Building, New Delhi under  the able leadership of Preet Bedi decided to expand its operations. In process, it decided to open a satellite operation at Chandigarh, which could cater to Ludhiana, Jalandhar, Amritsar, Haryana, Punch Kula and Chandigarh. The task was handed… Read More »

Why Launch of HT Delhi Colour Supplement was delayed?

36th Episode. You can say ‘BLAME IT ON KOTNALA’ and you would most probably be right. But that would still be half a story. Here is the full story. I am sure that people involved in this may deny acknowledging the turn of events, but that is OK. It is sometime in early 90’s, August… Read More »

UNDERGROUND

35th EPISODE.  That night I never went home. I went underground. My family did not know where I was. It was essential  that no one knew my whereabouts till the case was  rejected or an anticipatory bail was granted.  It was a serious offense. Printing of FAKE CURRENCY. So, how did this happen? And how… Read More »

STRATEGIC RAIN BREAK

34th EPISODE .  10th JUNE 2008.  There was tension in the National Brand team at Dainik Bhaskar Mumbai.  It was 10th of June and the rains that started on 1st June showed no signs of stopping. Initially we considered it as pre-monsoon showers but soon along with MET department revised the forecast. Monsoon had arrived… Read More »

RAIN CLAUSE – I

            32nd EPISODE. Year 2000. Lowe Lintas Delhi. 9th floor Mohandev Building.  Pawan and team were in a celebrating mood. After countless scripts, finally the client MARUTI approved script titled ‘BONDAGE’. The budget was decent enough for the team to think of talking to Namita Roy Ghose and Subir Chatterjee… Read More »

LETHAL COMBINATION

            31st EPISODE : 1994. Delhi. HTA (Hindustan Thompson Associates),  35 Jhandewala, Rani Jhansi Road. I was servicing MOTOROLA account and reporting to SAMIR VERMA. He was a relationship-oriented person and converted most of his clients into good friends. RAHUL VERGHESE of Motorola was no exception. Rahul Verghese had recently… Read More »