Category Archives: FUN IN PROFESSIONAL LIFE

Real life stories from advertising and marketing

SMALL TILE

I am stepping back to the period when I worked for a real short period of time with a small agency in EAST OF KAILASH, Delhi. I had few months in hand, before I was to join MUDRA COMMUNICATION (now DDB MUDRA), MMTP Programme at Ahmedabad. I worked as the much smaller agency. So small… Read More »

THE KAALI PEELI PICTURE

Keeping few  element constant, – this episode of Marketing and advertising also involves  shoot at ace photographer  Denzil’s studio and another fabric brand being handled by Mudra Ahmedabad – VIMAL. I think I was standing in for Kandarv Jani ( who was unwell or out of station) the executive on account. Think Vijay Nagrare was… Read More »

SHOOTING AT MUD ISLAND

I was less than a week into real advertising.  Fresh after  3 month  of rigorous MUDRA MANAGEMENT TRAINING PROGRAMME ( MMTP-II) under Dr. Naganand Kumar and CM Ramesh (UNCLE TOM). At that stage one  believed everything was possible. I was going to be the Brand Saviour. In my first week  I was sent  to Mumbai… Read More »

GOAFEST HIJACK

Tweet  Follow @s_kotnala Hijacking maybe a hard word to describe, what happened on 3rd April 2008. Jagdip Bakshi was Goafest ( Largest event for Indian Advertising and marketing fraternity) Chairman that year. Dainik Bhaskar Group well known across the Industry for highly innovative initiative and plans decided to take advantage of a schedule loophole (That has… Read More »

JUHI EFFECT

Back to the time- my first visit abroad and it was the SUNCITY , the annual kickoff of HTA. “Two More’  shared earlier happened on the same city. So let’s get to the episode with minimalistic background information. There was enough drinks on the house along with enough OLD MONK bottles that the team had… Read More »